Why Your e-Commerce Business Needs a Mobile Website?
Realize The ShiftIf you feel mobile traffic is not important, it is time to wake up from your self-induced sleep. At the start of the decade, mobile devices’ share of the total Internet traffic stood at 15% and this figure crossed the 50% mark in 2015; it is expected to breach the 65% mark globally in 2016. If you aren’t targeting mobile users, you are turning away majority of your potential customers. In fact, these are the people who are more tuned with technology and the ones likely to shop for products and services online. You may lose out on important conversions without a mobile site.
Better EngagementWhile browsing the Internet on desktop/laptop, most users switch to new sites at the click of a mouse and browse numerous tabs simultaneously. Switch to the mobile medium, and you will observe that users are more patient. They prefer browsing a website instead of opening multiple tabs. This allows better brand engagement, and helps in improving the conversion rate for most websites.
Higher ConversionsDesktop websites in a mobile environment fail to attract users, and prove to be complete non-starters. Navigating through these websites is a pain and the ‘Call to Action’ button often remains hidden in one corner of the page and is extremely difficult to click and same is the case with cart management. In fact you would be lucky to score a sale on mobile with such a website. Having a mobile responsive ecommerce site on the other hand immediately improves your conversion rate.
Get The AppA mobile website would definitely give boost to your ecommerce business, but if you are to cash in the true power of mobile revolution, you need to get an ecommerce app developed. This allows you to target your customers in a more personalized manner and increase your conversion rates. App developers such as Silver Shop allow you to come out with an inspiring app for all major platforms that include Android, iOS and Windows. This app seamlessly integrates with your Magento powered online store and allows you to manage every aspect of the store right from its interface to inventory using the Magento Admin panel. Ecommerce development is undergoing constant evolution and with billions of customers shopping online for their needs, the opportunities are immense. Semaphore Software is a leading eCommerce development company in India catering to small and large online stores around the world. We have helped many brick and mortar stores take leap into the digital world. To know more about our ecommerce development services, get in touch with us at email@example.com.
About Himanshu Chudasama
Himanshu Chudasama, an eloquent professional, and an experienced leader, has a deep knowledge in different segments of information technology particularly Web and Mobile Based applications. With a vast experience ranging from project development to management to acquiring and retaining clients, Himanshu Chudasama has acquired both experience and expertise along the way. His love for reading, a strong observation power, and experience ranging in different sectors and industry verticals, help him give out optimum IT driven solutions.