How to Devise an Enterprise Mobile App Strategy

September 22, 2016 Published by:

How to Devise an Enterprise Mobile App Strategy

Mobile app solutions have completed transformed the way we shop, we travel, we read, bank, and how work. Today every enterprise is searching for improved solutions that streamline their business, make their employees efficient and reduce complications. Increasing productivity has become one of the major concerns for businesses as they are stressing more on improving back-end systems. It has become equally important for businesses to cater to the ever-changing demands of the always-connected customer. However, in meeting these requirements, enterprises are willing to pay the required cost in improving security – of their employees and customers.

Improving mobile application development has become an essential pre-requisite for enterprises in meeting the above demands. Thus devising a comprehensive enterprise mobile app strategy plays a crucial role in improving business standards. It is important to remember that a mobile app strategy isn’t only about managing mobile devices but it is about finding key solutions so that businesses can render their service quickly. It is all about accelerating opportunities (for customers) and efficiencies (for employees).

Let’s take a look at how you can devise the perfect enterprise mobile app strategy

Define the End Goals

Many enterprises make the mistake of developing an app without giving app development considerable thought. But you should not think first and act later. What is it you want to develop? Why do you want to develop an enterprise app? Will efficiency of your employees improve with such an app? Will the app help in engaging your customers better? Basically, you need to chart out defined goals and outcomes even before you sit on the development table.

Website vs. App

The first question that CIOs should probably ask is whether they want a mobile website or a mobile app to help achieve their goals. A mobile website can be run on any browser on any device, while a mobile app needs to be downloaded and installed to run it on the mobile device. With apps, you need to develop apps that are platform-specific. The pros and cons, as well as your end goals, will define what solution you should adopt.

Prioritize Application Portfolio

Whether you need a custom app solution, off-the-shelf solution or wish to outsource your project, you need to identify your mobile opportunities and prioritize them. When you are defining the application portfolio, you need to identify the objective process, prioritize the features, align them to your goals, and determine the app initiatives that will help add value to your business. When you begin documenting the individual opportunities that knock your organization, you will be able to gain more visibility into how you want to design your application.

Ability to Continuously Update Application

You can start developing the enterprise app once you have defined the goals and prioritized the application portfolio. However, there is another consideration that you need to keep in mind. Mobile applications today need to be up-to-date. You will need a full-fledged team who takes care of the app once it is up and working. From fixing bugs to improving security, there are many tiny things that have to be taken care of. Even when your app is designed to improve efficiency among your employees, it needs to be regularly updated.

Data Management Is Essential

While building a robust app is important, you must also be able to manage data effectively. Data management is an integral part of enterprise mobile app mainly because you are building the app to help your employees increase their productivity and improve customer engagement. If the enterprise app is going to be used for a BYOD scheme, you have to ensure that the data is linked to a secure network such that multiple users have access to it. Another essential consideration in this regard is protecting data that gets saved on a device’s internal memory. When you are at data management, make sure to stress on data security. Ultimately you cannot run an app that exposes your company’s sensitive data.

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Enterprise mobile app development is slowly becoming indispensable to a company’s success. If you want to part of this success story, you need to seek the help of a mobile app development company India that helps you develop a secure, up-to-date app. Connect with us at info@silvertouch.com to know more about our enterprise mobility solutions.