Smartphones have increased people’s mobility. They have become more or less indispensable to everyday life, resulting in their high proliferation among different age groups. According to a recent study conducted by SalesForce, on an average smartphone users spend close to 3-4 hours per day on the phone. They use smartphones mainly for Email, text messages, internet and social media. If you are keen on targeting this growing section of users, you have to improve your app and make it more alluring for the customers. Several researches have concluded that customers are increasingly looking out for apps that allow them to conveniently access information. For you to enter the market and stand out amidst competition it is important that you concentrate on mobile app development and create a custom app. Below are five tips that will help you devise an excellent mobile app experience
Offer a Personalised App
Customization is the go-word today. Customers expect to be treated specially and differently. It is thus important for you to make them feel important by customizing the app according to their browsing habits. Customization is easy and also necessary for retail apps so that customers feel a sense of familiarity whenever they open it.
Tap The Power of Push Notifications
Push notifications are great help when you need to continuously remind your user of your app’s presence. With the help of push notification, you can alert the user about special offers, delivery notifications, email alerts and much more. It is one of the tried-and-tested tricks to catch the user’s attention, especially when the user hasn’t used it for some time.
Integrate App With Other Devices
Customers are increasingly using more than one device to use an application. This means that the attention span on a single device is considerably reduced. You have to design an app that doesn’t become a victim of this problem but rather fosters consistent interaction across devices. Allow users to save their progress on one device and let them continue the work on another device. You should also develop a mobile and web presence simultaneously.
Provide Information
This tip is particularly important for those who are launching business-specific apps. Most users seek information in an app and the onus of offering them with substantial information is up to you.
Stick to a Simple Design
The strength of a good app lies in its simple design and easy-to-navigate approach. A simply designed app wins more customers as it helps them browse without inconvenience. You should design the app keeping in mind how customers would easily find information with minimal navigation. Keep in mind these considerations –make use of large buttons, optimize images, use clear fonts and limit clutter.
Semaphore Software offers mobile application development service to all its clients. With an experienced team at work, we can help improve sales and increase revenue. Get in touch with us through info@semaphore-software.com to know more about our services.
