Top Six Reasons to Build Native Mobile Apps in 2015
A native app is built on a single mobile platform like Android, iOS or Windows. These apps use the native programming language of the device like Android apps use Java and run only on the designated platform. For example, iOS apps can’t run on Android platform or Android apps can’t run on Windows. Native apps can be downloaded from their respective marketplace/mobile app stores and installed on that device itself.
Native mobile apps are quite popular with consumers and offer several distinct benefits. Let’s consider the below advantages of the native apps and see why taking the native approach in 2015 can be beneficial to businesses.
The User experience is important because a large number of people spend their time on mobile apps.
Native apps are preferred mainly because they are easier to work with and perform faster on the devices. They have a feel good factor and give a polished experience to the users. They respond more fluidly to user gestures and function flawlessly, providing a faster lightweight experience to users.
As native apps are specifically built for an OS, they get the access to all the unique features of that OS. These features include GPS sensor, accelerometers, cameras, magnetometer, gyroscope, contact list and much more. These capabilities can help the apps to function efficiently for e.g. location based apps use the in-built GPS.
Native apps easily communicate with the device features and can also communicate with other apps on users’ device.
Difference in UI
The User Interface requirement of various OS is different. For example, the iPads running on iOS and the Android tablets can’t use the same app as they require different UI. Windows Phone supports Live Tiles and Android OS support widgets. It becomes difficult to incorporate all the unique UI traits in a ‘one-size-fits-all’ app.
Thus to develop a successful app having an intuitive and elegant UI, it is important to have native mobile capabilities in an app.
Native apps result in higher user engagement. They can even be used in offline mode. These apps are more personalized and interactive and can be used without any hassles. They have the capabilities to send push notifications and reminders to the users or enable in-app purchases, thus increasing the chances of sales and enhancing the brand awareness.
Mobile App Stores
App store distribution is important for companies that are targeting a wide consumer base to sell their apps. Native apps give that advantage to businesses, as they are distributed through their platform’s native app store/marketplace.
Native apps get full support from their concerned app stores and users can easily download apps from there.
Native apps make the work of developers easier as they have the SDKs and the required tools from designing to testing, enabling them to create apps in a better way. These strong set of tools are not present either in cross-development platforms or in web development platforms.
The development time of the app is reduced, thus ensuring quick time-to-market for businesses.
To conclude, native apps are preferred by the users due to increased user engagement, enhanced experience, easier integration with device hardware and optimized UI. Native app thus is a go-to option for a business’ mobile strategy in 2015, to reach wider audience, get brand recognition and enhance revenues.
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