What Mobile App Developers Need To Keep in Mind to Stay in Business
Growth and Maturity of AppDevelopers can no longer look at apps as a one-time investment. For the app to remain in business, developers should focus on its growth graph. There has to be an increasing focus on metrics that help monetize the app and bring revenue.Developers have to closely watch the month active users (MAU) and gauge the rise or fall in active use of the app. MAU is one of the major indicators of an app’s success and traction.
Linking Nature of App with UsageThe above metric however cannot work in all cases. There are apps that need to assess the frequency of use rather than its usage duration. On the other hand, there are apps that may not have regular active users. In such cases, mapping the usage pattern becomes more essential. For example, an e-commerce app will need to check the frequency of use while a game publisher will be more interested in the duration of use. Also certain apps may need to look at different indices all at the same time to understand the success of the app. There can be different department looking at different metrics. For user acquisition, developers will have to look at how cross-promotion strategies are working while other developers concerned with the marketing will have to see how the changes in updated descriptions and pricing can lead to more installations.
Profiling User DemographicsSimply tracking MAU may not be enough to understand whether an app is doing brisk business or not. It is equally important to profile the users and know more about them. Developers have to profile users systematically and prioritize and re-organize their future plans for the app. For example, in certain cases, apps may need to target a specific demography while for another app it may be important to focus on a specific geographical location. You can hire mobile app developer from Semaphore Software who has a rich experience in developing apps that stay in business and earn revenue for a business. Get in touch with us through email@example.com to know more about our services.
About Himanshu Chudasama
Himanshu Chudasama, an eloquent professional, and an experienced leader, has a deep knowledge in different segments of information technology particularly Web and Mobile Based applications. With a vast experience ranging from project development to management to acquiring and retaining clients, Himanshu Chudasama has acquired both experience and expertise along the way. His love for reading, a strong observation power, and experience ranging in different sectors and industry verticals, help him give out optimum IT driven solutions.