Mobile-geddon is Here: The Things You Should Know
Google rolled out its new mobile-friendly algorithm, dubbed as “Mobile-geddon” on April 21st. This Pigeon update will give mobile-friendly websites a ranking boost in Google’s mobile Search Results and adversely affect the mobile rankings of the websites that are not Mobile Compliant.
Have a look at some important things about Mobile-geddon, which you should be aware of.
Understanding Mobile-geddon
- Mobile-geddon is a term coined by webmasters for the Pigeon Update of Google. This update places Mobile Compatible sites at a higher rank, penalizing the sites that are not mobile-friendly by demoting them for the search made in Smartphone’s.
- This update will not affect search results in Desktops, Laptops and even Tablets.
- Having a mobile-friendly website means a website having a layout that responds to fit various screens. Responsive sites adjust the content and the layout of their pages to best suit various screen sizes, thus working well on Smartphone’s and giving users an enhanced experience.
- Google brought this update specifically for mobile users to give them a good browsing experience as they now account for 60% of the total online traffic.
- The new algorithm is on page by page basis i.e. if some of the pages in your website are mobile-friendly, they will get the benefit of this new rating system.
- Once your website is mobile compatible, Google will crawl your web pages to determine if the web pages are mobile-friendly. The mobile friendly algorithm is run in real-time. It can take anywhere from a few hours to over 72 hours for the changes to get reflected, indexed and ranked accordingly, as per some early tests. This will also be dependent on how much content changes are brought in the website on a regular basis. Some massive sites might even take as long as a month’s time or even more.
- The algorithm started rolling out on April 21st, but as per Google it will take a few days to roll out completely and globally.
- This algorithm is about whether your website is mobile-friendly or not. The algorithm doesn’t measure the degree or how mobile-friendly your web pages are.
