E-commerce Gearing for a Change in 2016?
Focus On M-CommerceM-commerce or transactions using mobile devices contributed to 40% of the sales in the ecommerce industry in 2015 which is a 10% jump from the previous year. Market estimates suggest that m-commerce would take over traditional desktop and laptop based sales in 2016. These transactions would come both from apps as well as mobile versions of online stores. Major online stores would be revamping their experience to the mobile users in 2016 to cash in on this trend.
Ease of PurchaseThis is one of the things that all small and big online stores have been trying to fine tune over the last many years and 2016 will be no different. Experts say the goal is to strike balance between faster purchase and security. The check-out process has been simplified in the last two years and with the increasing popularity of mobile wallets, online stores expect to allow users to carry out purchase of a product from browsing to payment confirmation in less than 60 seconds.
E-retailers’ RevolutionIf the first phase of the ecommerce was led by the big marketplaces such as Amazon, eBay and local giants such as Flipkart in India and Alibaba in China, the next phase would belong to the retailers. After having lost a huge chunk of their customers to these online marketplaces, these retailers are taking the plunge into the online shopping industry themselves with promise of better customer services and faster delivery.
PersonalizationEcommerce stores have realized the potential of increasing their conversion rates by offering a highly personalized experience to the users. In 2016 this will be one of the core areas of their focus where they would look to fine tune their services by personalizing their experience. Apart from suggesting products and services based on a user’s experience they would also customize every aspect of the service including delivery.
Video Based IllustrationWith bandwidth and Internet speeds increasing around the world, online stores are moving towards video based illustrations of the products. This creates a more store-like experience for the customers where they are able to get a 360° experience of the product they intend to buy. As the leading ecommerce development company in India, Semaphore Software is at the front of incorporating these new trends and features into its ecommerce development projects. We have done it for hundreds of online stores in the past and would offer exceptional quality services in the near future too. Know more by writing to us at email@example.com.
About Himanshu Chudasama
Himanshu Chudasama, an eloquent professional, and an experienced leader, has a deep knowledge in different segments of information technology particularly Web and Mobile Based applications. With a vast experience ranging from project development to management to acquiring and retaining clients, Himanshu Chudasama has acquired both experience and expertise along the way. His love for reading, a strong observation power, and experience ranging in different sectors and industry verticals, help him give out optimum IT driven solutions.