Social Media has brought a paradigm shift to the way businesses reach out to their potential customers. It has added a new dimension of ‘interaction’ and ‘feedback’ to the concept of marketing. From the Fortune 500 companies to young start-ups, social media has become the center of every organization’s marketing mix. Here are some of the benefits of social media marketing that you cannot afford to ignore.
Increase Brand Visibility & Recognition
For all the advantages that traditional search engine marketing offers, it suffers from one major handicap. Users would find you only when they are searching for products and services similar to yours. With social media marketing service, you would appear in front of users when they browse through the various social networks. This increases your brand visibility and adds to your brand recognition. It is an ideal way to generate new leads and convert them into sales.
Enjoy High Conversion Rates
Studies have shown that the per person acquisition cost with social media marketing is much lower compared to traditional marketing methods. This ensures that you can enjoy a higher conversion rate. Social media influences product/service marketing in a passive manner, thus arousing interest in the minds of your target audience. This result in impulse buys and increased conversions.
Reduces Marketing Costs
If you are a small business with a tight marketing budget, you can use the power of social media to reach out to potential customers easily. Irrespective of your budget, you would be able to run a well-strategized marketing campaign and enjoy maximum return on investment.
Improve Brand Loyalty
In a competitive market environment, it is very important for a business to earn the loyalty of its customers. Social media marketing allows you to regularly engage & interact with your customers, thereby improving your brand loyalty.
Buying Is Turning Social
How often have you come across posts where people have posted their latest buys on the social media? Buying is turning increasingly social, where people ask opinion of their peers before making purchases and love to engage in such discussions. With social media marketing you would be able to cash in on this emerging trend.
Higher Search Engine Rankings
In their latest algorithm updates Google and other major search engines are factoring social media presence while ranking websites. A strong presence on the social media would push your site ahead of your rivals on the search engines and this would increase your potential of sales and revenue. It will send the right signals to the search engines and help you establish a brand presence.
Social media marketing has a steep learning curve and hence you need to hire services of a seasoned team. At Semaphore Software we are a leading social media marketing company taking care of your end-to-end marketing needs. From Cross Channel Promotion to Brand Building and Social PPC we take care of all your needs. Write to us with your queries at firstname.lastname@example.org and we shall revert immediately.