After months of anticipation, Apple finally released a beta version of its new App Analytics service for iOS developers. The announcement of the new app analytics feature was made last year in June at Worldwide Developers Conference (WWDC). The tech giant sent invitations to its registered developers to beta test this new service and it has started to go live for some developers who had requested early access. The new App Analytics service will make it much easier for developers to track their apps and carry on their marketing campaigns effectively.
The developers using this service will get direct access to the mobile download and engagement data; which they can’t from any third-party providers. One more positive thing to consider is that the developers will not be required to write code or update their apps; once granted access they will be able to view their analytics data from the iTunes Connect homepage itself.
Let us look at the activities that iOS developers will be able to carry out and the benefits they will derive from Apple’s new App Analytics:
Tracking the user and monetary engagement information.
Keeping a count of the number and frequency of customers’ visits on their app’s description page on App Store.
Getting to know how often their apps are opened on Macs and iOS devices.
Checking both app sales and in-app purchases.
Creating and monitoring custom campaign links, advertising campaigns and following the success of marketing campaigns.
Extracting information about which campaign is yielding the most valuable results.
Learning about external websites that refer the maximum number of users.
Getting conversion and retention insights.
Getting information regarding people visits for improving metadata and marketing techniques.
Keeping a watch on traffic from various countries and regions to take decisions for localizing their apps in particular languages.
Seeing the conversion of source to impressions to downloads to usage.
Looking at App Store impressions vs. downloads to see the effect in conversion due to changed marketing materials.
Tracking the performance of apps and landing pages.
Getting details regarding the performance of apps will be quite beneficial to developers. Apple’s Analytic service will probably become the most preferred tool for developers as it is free and the third-party tools offering similar functionality don’t have the exact App Store data, so aren’t completely accurate. Apple is likely to share more information about the service at this year’s WWDC.
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About Disha Kakkad
Disha Kakkad is working with Silver Touch Technologies Ltd. as a Research Assistant. She is Professional, Vibrant and Vivacious, is passionate about writing & reads extensively. She loves to research and writes on various topics related to technology. She is an MBA grad and aims to continue writing informative, captivating and engaging content for her readers.