Why Small Businesses Should Develop Android Based Mobile Apps

April 11, 2016 Published by:

Android Mobile App for Small Business

Mobile apps have changed the way businesses interact with their customers, sell their products and offer them services. In the past few years, we have seen a large number of small businesses indulging in app development. Local grocers, taxi companies and wellness service providers have woken up to the potential of increasing their business and offering more value to their customers through apps. While you realize the importance of app development for your business, choosing the right platform is often a big challenge. Choosing Android platform for app development would be a step in the right direction. If you are still wondering why you should choose Android please read on.

Numbers Tell The Story

As per the latest data on mobile OS market share, Android commands close to 83% of the market share followed by iOS at 14% and the rest is shared by Windows, BlackBerry and others. So going by sheer numbers you cannot give Android a skip though ideally you should also come up with an app for iOS. In true sense ignoring platforms such as Blackberry and Windows won’t hurt your business prospects.

Good Starting Point

While you shouldn’t close your door on any potential customer when developing a mobile application, Android serves as a great starting point for your application development initiative. As any marketer would suggest you to move with caution in a competitive space, Android app would allow you to test the waters before you bring out app for iOS or other platforms if you wish to.

Open Ecosystem

Android was conceived as an open ecosystem and Google hasn’t fiddled with this core value after acquiring it. It offers very low entry barriers to developers and small businesses, who want to add their apps to the stores. This reduces the concept-to-product time significantly. Apps on iOS and other platforms have to go through a long approval process and this may often deny small businesses the chance to exploit short term opportunities in the market.

Robust Features

Android being an open source platform offers developers better access to the operating system. This allows developers to come up with engaging features and functionalities on apps helping small businesses instantly connect with their target customers. In other operating systems, developers can only access the hardware features of the OS that can severely restrict possibilities with the apps. This is the reason why certain app features on Android cannot be replicated elsewhere.

App Distribution

With Android small businesses can easily distribute their apps and aren’t restricted to Google Play alone. This allows them to reach out to more customers easily without the need for jailbreak. For instance you can get your app installed on your customer’s phone when they come to your store. This allows deeper penetration and increases your odds of succeeding with the app.

The possibilities with Android app extends as much as your imagination. If you have an idea in mind, we at Semaphore Software would be able to translate it into reality. As a reputable Android development company we have developed apps across different niches and always welcome challenges. To discuss your project write to us at info@silvertouch.com.