Why Small Businesses Should Develop Android Based Mobile Apps
Numbers Tell The StoryAs per the latest data on mobile OS market share, Android commands close to 83% of the market share followed by iOS at 14% and the rest is shared by Windows, BlackBerry and others. So going by sheer numbers you cannot give Android a skip though ideally you should also come up with an app for iOS. In true sense ignoring platforms such as Blackberry and Windows won’t hurt your business prospects.
Good Starting PointWhile you shouldn’t close your door on any potential customer when developing a mobile application, Android serves as a great starting point for your application development initiative. As any marketer would suggest you to move with caution in a competitive space, Android app would allow you to test the waters before you bring out app for iOS or other platforms if you wish to.
Open EcosystemAndroid was conceived as an open ecosystem and Google hasn’t fiddled with this core value after acquiring it. It offers very low entry barriers to developers and small businesses, who want to add their apps to the stores. This reduces the concept-to-product time significantly. Apps on iOS and other platforms have to go through a long approval process and this may often deny small businesses the chance to exploit short term opportunities in the market.
Robust FeaturesAndroid being an open source platform offers developers better access to the operating system. This allows developers to come up with engaging features and functionalities on apps helping small businesses instantly connect with their target customers. In other operating systems, developers can only access the hardware features of the OS that can severely restrict possibilities with the apps. This is the reason why certain app features on Android cannot be replicated elsewhere.
App DistributionWith Android small businesses can easily distribute their apps and aren’t restricted to Google Play alone. This allows them to reach out to more customers easily without the need for jailbreak. For instance you can get your app installed on your customer’s phone when they come to your store. This allows deeper penetration and increases your odds of succeeding with the app. The possibilities with Android app extends as much as your imagination. If you have an idea in mind, we at Semaphore Software would be able to translate it into reality. As a reputable Android development company we have developed apps across different niches and always welcome challenges. To discuss your project write to us at firstname.lastname@example.org.
About Himanshu Chudasama
Himanshu Chudasama, an eloquent professional, and an experienced leader, has a deep knowledge in different segments of information technology particularly Web and Mobile Based applications. With a vast experience ranging from project development to management to acquiring and retaining clients, Himanshu Chudasama has acquired both experience and expertise along the way. His love for reading, a strong observation power, and experience ranging in different sectors and industry verticals, help him give out optimum IT driven solutions.