Smartphones have made deep inroads into our lives. From shopping to reading daily news and entertainment, these devices have become personalized source of information and entertainment for most users. With regular features and spec upgrades today’s smartphones offer you advanced computing features and would match any desktop or laptop in terms of their utility. If you are planning to capitalize on the overwhelming popularity of the smartphone through apps, Android should top your list. In this brief write-up we take a look at the 10 major benefits of Android app development.
According to the latest figures Android has more than 82% of the market share in the smartphone market. More than one billion devices are powered by the operating system. The huge market creates many opportunities for businesses.
Android being open source and free has a comparatively low entry barrier and this allows small businesses and start-ups to develop apps easily. This also ensures that businesses can price their apps more competitively.
With the help of its robust Software Development Kit (SDK) developers can easily build apps for businesses, entertainment and gaming. The SDK helps minimize the cost of development and licensing.
Google has always focused on making its User Interface customizable and this allows more opportunities for businesses and developers to get the best out of the UI and make their apps ever more engaging.
Freedom & Innovation
This is the key philosophy at Google and this allows developers to put their imagination and creativity to use and come out with engaging apps. No other platform offers you this creative freedom.
Android apps don’t need to go through any stringent approval process before making their way into the market. So from concept to an actual product making its way into the market place is shorter than others.
Android offers more options for customization based on the needs of your business, and also the changing trends in the market. Developers can easily tweak the existing apps and make them more contemporary in their features and functionality.
Apart from Google Play the official app marketplace, Android apps are also distributed through several third-party marketplaces. This allows you to reach out to larger section of the audience and increase your market penetration.
Continuing with the earlier point, Android apps run on devices from different manufacturers with varied hardware configurations. This ensures that they offer great performance to the users irrespective of the device they use.
While fragmentation poses challenges for the developers, it also offers an equally lucrative opportunity for the businesses. No other mobile operating system powers devices in every segment of the market and this means a mass market at disposal.
If you are looking to maximize the reach of your Android app and earn dividends you need the services of a professional Android apps development company. We at Semaphore Software we have developed hundreds of apps for businesses across different industries. To discuss your app development project write to us at email@example.com.