Access International eCommerce Markets With Magento Translation
Google Translate WidgetIt’s nothing short of amazing how well Google Translate works for some languages, but in my opinion, it doesn’t work well enough. Machine translations are easily spotted and frequently laughable. They don’t create an image of professionalism. If you’re really strapped for cash, using the Google Translate Widget to offer page translations is an option, but I’d advice against it.
TransfluentTransfluent is a new translation plugin that promises a simple method for translating your product catalogues. The process is straightforward. Install the plugin and set up an account, then you’re ready to start the translation process. The plugin itself is free but the translations aren’t, retailers are charged based on how many words they need to translate, and the quality level of these translations. Transfluent manages a network of professional translators for over 100 languages, so you’re going to get much better results than you would with Google Translate. Translation is only one of the hoops that international eCommerce retailers have to jump through, but it used to be the one that caused the most headaches. Magento offers a number of opportunities to streamline the translation process, which is the first step on the journey to making the most of the exploding international eCommerce markets.
About Graeme Caldwell
Graeme works as an inbound marketer for Nexcess, a leading provider of Magento and WordPress hosting.