SEO Strategy
Improving Visibility for a Community College in Ontario with a SEO Strategy
November 13,2020
Industry : Learning & Education
Technology : SEO
A community college based in Ontario in Greater Toronto Area required a solution to improve its visibility and reach on the online platform thus improving the admissions.
Business Objectives :
The client wanted to increase the organic ranking for their brand. They wanted to improve their online presence so that they could reach more people.
They wanted to increase the volume of visitors or clicks for their websites.
The main aim was to increase the student enrollment for the college.
The Solution :
We proposed a new SEO strategy that would help achieve the targets set by the college. The methodology and approach for the proposed solution.
Implementing new algorithm changes to on-page and off-page activities.
Increased focus on social media (as part of the Google Algorithm)
Increased activities for content creation and info graphics creation in support of the Centennial College Marketing Department.
Constant monitoring of the results.
Continuous plan improvement based on analytics results
Constant monitoring of the Google Algorithm through Moz Pro
Continuous plan improvement based on the Google Algorithm.
Continuous monitoring of competitior activities and results.
To improve organic search visibility and create a stronger presence for Centennial College, Semaphore Software implemented the following search engine optimization strategies.
Competitors Research
Benefits :
- There was a visible improvement in the reach and visibility online.
- The volume of visitors / clicks on the website increased substantially.
- There was an increase in the enrollment for the college.
- They achieved a better presence in the domestic and international markets.
