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How eCommerce Solutions Assist Small Businesses to Grow

Published: May 13, 2021  |   | 


It’s 2021, and we have an estimated 12 to 24 million eCommerce websites across the world with more being created every single day. The reason is simple- people switch to online shopping worldwide quite rapidly. While thinking that the eCommerce sector is highly competitive, you should not miss the opportunities it provides for your business. Let’s go through some interesting facts before moving to some top benefits it offers to small businesses.

Interesting Stats for a Thriving E-Commerce Sector

  • Nasdaq has predicted that 95% of all purchases will be made through eCommerce by the year 2040
  • An OptinMonster survey has revealed that a whopping 93.5% of internet users have purchased product online globally
  • A BigCommerce report has revealed that the eCommerce industry is growing 23% on a Y-o-Y basis, but 46% of American small businesses are yet to have a website
  • An MCM survey has revealed that over 46% of SMBs are of opinion that offering free shipping can increase their profits
  • In this pandemic age, we witness a paradigm shift in consumer behavior from offline to online shopping. This trend will continue in the Post-COVID-19 era as well. Therefore, it is the right time to understand how customized eCommerce solutions benefit small businesses.

    Top Benefits of E-Commerce Development for Small Businesses

    Today, you need to establish an online presence to attract technology-savvy customers and increase sales. An online store with desired features can assist you to serve this objective effectively. Here are the top business benefits of eCommerce development.

      Reduced Operational Costs

      This is one of the biggest benefits of eCommerce solutions is reduced operational costs. There is no need to build physical stores at all the locations as you can manage your business through a single eStore. It assists you to save a lot of bucks like rent, electricity, and other miscellaneous expenses. This advantage also facilitates you to get rid of hiring more people to stay at your stores, and you can focus on strengthening your delivery network.

      SEO Advantage

      An eCommerce website is SEO-friendly and you can make the most of organic SEO effort by writing keyword-based titles and descriptions for your products. Compelling content can not only attract more people to your business and increase sales but also improve the ranking of your website and your eCommerce website can come on the top SERPs (Search Engine Result Pages). This can further boost your business online.

      Higher Revenue

      With expanded reach and increased sales over the period, your online store can genera a higher revenue as compared to a traditional physical retail store. Your customer base gets widened, and directly translates into revenue. Simply put, you can expect a high ROI (Return on Investment) through a seamless and user-friendly eCommerce website.

      Expand Reach

      Another major advantage of an online store is you can blur the boundaries of states and countries. It takes your business to a huge audience worldwide and you can sell many people various products or services from a single place. Whether you want to expand your business at a national level or international level, an eCommerce development company can assist you by developing a robust eCommerce store.

      Also Read- Top Five Reasons Why You Should Integrate Magento with ERP

      Build Reputation

      Word of mouth is still one of the most effective marketing methods that can help any brand go viral in a short time. In a highly competitive retail segment, the customer’s reviews and ratings for particular retailers and products matter the most. You can ask customers to put reviews online and build a reputation on various social media platforms.

      24/7 Shopping

      Unlike a brick-and-mortar retail store, your eCommerce store remains open on a 24/7 basis. Existing and prospective customers can visit your online store, check various products and order any of them at any time. Also, the support desk can help customers and visitors to get answers to their questions on a 24/7 basis. Altogether, an eCommerce website can boost your retail business online and assist you to build a loyal customer base over the period.

      Improved Customer Services

      An eCommerce development company can integrate a help desk for customers and visitors and chatbots that can communicate with them on a 24/7 basis for resolving queries and take their feedback. Also, an eCommerce website can fetch the data related to the customer’s shopping behavior and you can send your customers personalized recommendations based on this data. In a way, an eCommerce website assists you to improve customer services and overall shopping experience.

      Automated Delivery Solution

      Online retailers concern about managing the delivery process for customers who live in different parts of the world. Thanks to advancing technology, this process can be automated using the customized eCommerce solutions. It is possible to deliver any of your products in any part of the world from anywhere as per the customer’s orders. All you need to consult a reputed eCommerce app development company to integrate an automated delivery solution in your existing eCommerce website or a new one.

      Real-time Tracking

      The real-time order tracking feature is beneficial for retailers and customers alike. As one of the most significant benefits of a feature-rich eCommerce website, your customers can track their orders with ease and know an estimated time of delivery. You, as a retailer, can quickly know the status of inventory by tracking products. In a way, it is easy for you to find the location of the product and the time when it will reach the hands of your customers. You can also avoid out-of-stock situations with real-time tracking of products.

      Concluding Lines

      An eCommerce store with desired features can take your business to a new level by bringing transformational changes in core processes. It can keep your retail business in line with other small and mid-sized retailers while offering you an opportunity to expand it online. Apart from attracting customers worldwide, eCommerce solutions can assist you to gain from a loyal customer base over the period.

      Semaphore Software is a renowned eCommerce development company. Our in-house team of experienced eCommerce developers can build a robust and reliable online store by integrating advanced features and ensuring a seamless performance. If you want to come up with a future-ready and user-friendly eCommerce app and website, simply drop us a line at info@semaphore-software.com and we will get back to you with an effective strategy.