By SEARCH ENGINE ROUNDTABLE

Is changing content often good from a search perspective? This question is discussed at WebmasterWorld and a lot of good information is dispensed.

First of all, “changing” content should be considered carefully. It could potentially hurt your rankings, according to Tedster:

“If a url depends significantly on on-page factors for its ranking on a given search, then changing that content can even undermine those rankings.”

It’s important to acknowledge that changing content is not a good thing, necessarily. Instead, you should *add* content.

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