The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to “Create an audio ad campaign”. Sound familiar?

There are probably a lot of marketing theorists and business school professors who would argue that it is not good for a single company, Google, to dominate so much of the advertising market on so many different platforms. But as business pragmatists, our view is “Who cares?” If it helps us make more money for our clients, and it makes life easier, then we’re all for it.

The first thing you do when setting up a campaign is to set your weekly budget. There are several pre-set options, ranging from $500 to $2,000, but you can set your own budget at whatever amount you want, as long as it is at least $25. The second step is to select your geographic market. The third step is to select your option for specific stations. You have the choice of either running your ads on whatever stations reach the most listeners at the lowest cost, or you can pick stations in particular formats. If you have a definable target market, then your best bet is to select stations that best cater to your market.

Now, this is still a pretty new program, so the number of stations on which you can run your ads at the present is fairly limited. For instance, when we were playing around with setting up a radio campaign, there were no sports stations available in our preferred target markets. But hey, this is cutting edge stuff, so you can’t really expect everything to be perfect yet.

The next step is to set a bid per thousand impressions. Same old auction format - tried and true.

After selecting the days and time blocks in which you would like your ads to run, Google will show you an estimate of how much you will spend and how much your cost per thousand impressions will be.

The next step is to either upload your audio ad or use Google ’s ad marketplace to find a company to create your ad for you. Either way, the end result is that you will be running audio ads on multiple targeted radio stations without the hassles of having to deal with radio sales people. Beautiful!

Currently, all radio ads purchased through the Google system must be 30 seconds in length. There is a slight bit of flexibility - if your ad is within 2% of 30 seconds, Google will compress or stretch the ad. We suggest you just go ahead and make it exactly 30 seconds.

As far as the content of the ads, Google states that the ads must adhere to their AdWords’ content policy (nothing promoting violence or discrimination, no academic aids, no anti-drug testing devices, no auto-clicking products, etc.) as well as a set of editorial guidelines specifically created for audio ads, which basically state that the ad should accurately represent your business and emphasize the unique qualities of your product or service. In addition, content promoting sexual content is not allowed, as well as political election or fundraising ads. Ads of a non-commercial nature are also not allowed.

With regards to the technical specifications of the ads, it may be in MP3 or WAV format. If MP3 format is used, the maximum file size of the ad is 1.5 MB. For WAV files, the maximum size is 11 MB. You may get slightly better sound quality from using WAV format, but it could take a lot longer to upload the ad. You’re probably just fine going with MP3.

Given the cheap cost and high quality of today ’s audio recording/mixing equipment and software, you can easily create your own ad or hire a professional to do it. If choosing between spending your time on production or writing compelling ad content, we would advise you to spend the most time crafting your message. If the message is strong and audio quality acceptable, then the ad will be successful if it is heard by the right people.

About the Author

Jerry Work is president of Work Media, LLC, a PPC management and search engine optimization firm based in Nashville.

Source: http://www.content4reprint.com/internet-marketing/pay-per-click/bringing-your-message-to-the-masses-with-google-radio-ads.htm

For more info please visit us at – search engine optimization

The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to “Create an audio ad campaign”. Sound familiar?

There are probably a lot of marketing theorists and business school professors who would argue that it is not good for a single company, Google, to dominate so much of the advertising market on so many different platforms. But as business pragmatists, our view is “Who cares?” If it helps us make more money for our clients, and it makes life easier, then we’re all for it.

The first thing you do when setting up a campaign is to set your weekly budget. There are several pre-set options, ranging from $500 to $2,000, but you can set your own budget at whatever amount you want, as long as it is at least $25. The second step is to select your geographic market. The third step is to select your option for specific stations. You have the choice of either running your ads on whatever stations reach the most listeners at the lowest cost, or you can pick stations in particular formats. If you have a definable target market, then your best bet is to select stations that best cater to your market.

Now, this is still a pretty new program, so the number of stations on which you can run your ads at the present is fairly limited. For instance, when we were playing around with setting up a radio campaign, there were no sports stations available in our preferred target markets. But hey, this is cutting edge stuff, so you can’t really expect everything to be perfect yet.

The next step is to set a bid per thousand impressions. Same old auction format - tried and true.

After selecting the days and time blocks in which you would like your ads to run, Google will show you an estimate of how much you will spend and how much your cost per thousand impressions will be.

The next step is to either upload your audio ad or use Google ’s ad marketplace to find a company to create your ad for you. Either way, the end result is that you will be running audio ads on multiple targeted radio stations without the hassles of having to deal with radio sales people. Beautiful!

Currently, all radio ads purchased through the Google system must be 30 seconds in length. There is a slight bit of flexibility - if your ad is within 2% of 30 seconds, Google will compress or stretch the ad. We suggest you just go ahead and make it exactly 30 seconds.

As far as the content of the ads, Google states that the ads must adhere to their AdWords’ content policy (nothing promoting violence or discrimination, no academic aids, no anti-drug testing devices, no auto-clicking products, etc.) as well as a set of editorial guidelines specifically created for audio ads, which basically state that the ad should accurately represent your business and emphasize the unique qualities of your product or service. In addition, content promoting sexual content is not allowed, as well as political election or fundraising ads. Ads of a non-commercial nature are also not allowed.

With regards to the technical specifications of the ads, it may be in MP3 or WAV format. If MP3 format is used, the maximum file size of the ad is 1.5 MB. For WAV files, the maximum size is 11 MB. You may get slightly better sound quality from using WAV format, but it could take a lot longer to upload the ad. You’re probably just fine going with MP3.

Given the cheap cost and high quality of today ’s audio recording/mixing equipment and software, you can easily create your own ad or hire a professional to do it. If choosing between spending your time on production or writing compelling ad content, we would advise you to spend the most time crafting your message. If the message is strong and audio quality acceptable, then the ad will be successful if it is heard by the right people.

About the Author

Jerry Work is president of Work Media, LLC, a PPC management and search engine optimization firm based in Nashville.

Source: http://www.content4reprint.com/internet-marketing/pay-per-click/bringing-your-message-to-the-masses-with-google-radio-ads.htm

For more info please visit us at – search engine optimization

When you advertise with pay per click, Google gives you as the advertiser two options. You can have your advertising in search results, advertising in website content, or both. If you advertise in search, the results are displayed in Google under searches, and also in distributors’ search results. Google content advertising is for those who want to incorporate AdSense into their websites. As AdSense rapidly grows, it now exists on millions of webpages throughout the Internet. However, many advertisers do not use AdSense and simply use advertising in search results instead.

There are several reasons for this, the first of which is trust. Because many smaller websites have chosen to embark on what is called “click fraud,” those who choose AdSense options in webpages are far more vulnerable to click fraud than are those who choose search only. Click fraud does exist in search, but it is far less common. If one chooses to commit click fraud in search, they want to negatively impact a competitor ’s return on investment. This is also true in that sense, and website owners may want to increase revenues using tactics that are similar.

Website owners are also choosing to market out with content because they are utilizing a buyer ’s motivation when he or she is on a website. If someone is on a different website, he or she might be there for different reasons. For example, if a website discusses what the disadvantages of AdSense are, the search results might actually return results on “AdSense websites,” or those selling them, for example. Even though people might click on this particular advertisement, they won’t buy after they read a negative review. It can also be true that someone on the AdSense website was looking for what best color palette they should use for their setup. For this reason, the person would not find that particular advertisement relevant, but might still click on the advertisement just to see what it ’s about.

The advertiser also often rejects AdSense websites because oftentimes, it ’s thought that these websites require more administrative care. This is because websites need to be checked through to see how relevant they are, and bids must be edited to ensure that they still appear on a page. Some words have a network of over 500 websites, so it must be time consuming and expensive to keep up with them. This is the case, but there are many who find that AdWords accounts return websites that don’t even seem to be supporting their particular keywords. For example, of particular concern are the phrases “terms and conditions” or “privacy policy.”

Many are rejecting content advertising, but many still feel it provides a similar return on investment as the search does. One of the reasons this is true is because more and more advertisers only choose search. As this continues to occur, the advertiser will have less competition, so that the word price itself reduces. Advertises also find a good return on investment from a publisher ’s website if they decide to actively promote advertiser services within content. For example, if someone is discussing printing services, he or she can also recommend the advertiser ’s services.

This can be positive for both the publisher and advertiser, and can be a good way for publishers to move toward. In spite of this, publishers have to keep in mind that they can’t be too obvious when they do this, or buyers will definitely understand what ’s going on and will avoid it.

Advertisers are also opting for content because it increases their scale, but this can be done across other search engines as well. Still, those who wish to utilize content advertisement should choose Google AdSense ’s network. It is far and away the best as compared to Yahoo or other competitors so far. In addition, its network of publishers is superior, which means advertisers will benefit from being able to spread their message through many different types of websites.

AdSense is the best pay for click content distributor, but it doesn’t compare to search for the advertiser. With the search, leads are more qualified, are usually less fraudulent, and are more regulated. Advertisers therefore consistently choose search versus content. In spite of this, advertisers should still check out AdSense and see if you can provide the return on investment they want. Some advertisers say that content provides a better return for their particular business than search does. This does vary somewhat, but overall, search remains tops for pay per click advertisers.

About the Author

Discover Kevin Sinclair ’s system for making profits regardless of whether anyone joins your network marketing business.

Source: http://www.content4reprint.com/internet-marketing/pay-per-click/should-you-use-google-pay-per-click-for-search-or-content.htm

For more info please visit us at – search engine optimization

Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search is in what geographic markets to run your ads. Sometimes this is an easier decision than others.

If you operate at a local level, and all of your customers are within your local market, then it makes no sense to advertise nationally. You will just waste your money. In this instance, it makes much more sense to concentrate your budget on your home market. The major search engines each have a way for you to specify that your ads should only be shown on Web browsers that are located within specific markets.

If you operate on a regional basis, then you should specify only geographic markets that are within the region you service. One decision is if you should combine all of your markets into the same campaign or run a separate campaign for each one. The single campaign option is quicker, but you have more control and will generate better data with separate campaigns.

For instance, it might turn out that there are certain geographic markets that are much more profitable than others. In this case, you would generate a higher ROI by focusing your budget on the more profitable markets. The only way to do that is to have separate campaigns running for each market.

The same holds true for those marketing on a nationwide basis. The problem here is that maintaining a separate campaign for each market could result in an unrealistically high number of campaigns. A better option here might be to set up larger geographic markets that encompass several cities or even states. This will still allow you to generate geographic performance data. You just might have to work harder to extrapolate that data.

In Google, there is another advantage to geographic targeting, and that is that Google paid search listings display the market name if an ad has been specifically targeted for that market. For instance, if I run ads in a campaign targeted to Tennessee, Google users in Tennessee who see my ad will see the word “Tennessee” beneath the ad copy. This points out that I am an advertiser specifically advertising to people in Tennessee, rather than a nationwide advertiser. This could help with clicks and conversions.

Another way to target your campaigns is by day of week or time of day. If you are in an industry with abundant keyword inventory, then this might be an excellent targeting strategy for you. It may be the case that during business hours you are competing against many other advertisers, which is driving click costs up past the point of profitability. In this instance, it might be a good move to try only running your ads during non-peak hours. You may find that you can still buy plenty of traffic, but that traffic may cost much less on a per-click basis.

Or maybe there are certain days of the week that are more profitable. If you can generate reports showing your account performance at different times and on different days, then this might give you the data you need to make these kinds of decisions. Otherwise, you will have to test your ads at different times to compare performance.

Targeting can help make your pay per click campaigns much more effective. Although it takes some time generate and analyze the data you need, it is an important part of the process of maximizing your paid search return on investment.

About the Author

Jerry Work is president of pay per click management and SEO firm Work Media, LLC, based in Nashville.

Source: http://www.content4reprint.com/internet-marketing/pay-per-click/using-targeting-to-maximize-your-pay-per-click-performance.htm

For more info please visit us at – search engine optimization

The two major brand awareness optimization programs for a web site are PPC and SEO. PPC stands for pay-per-click advertisement whereas the SEO stands for search engine optimization methods. If an advertiser seeks keywords based advertisement campaign, then PPC is the choice of program. For all other purposes, SEO methods work well and with less expenditure than the PPC methods.

Yet, combining Pay Per Click and Search Engine Optimization can be the best combined choice for any web Entrepreneur seeking immediate response to the needs of the online business. The best example of a successful strategy of using it effectively by LeadingTree in creating gigantic traffic and sales has led others to follow suit.

The mix of Search Engine Optimization and Pay-Per-Click has led to create effective brand marketing online. Brilliant SEO campaigns has led to top organic results, while mixing it with the paid listing created by PPC has made the brand stand out on every searched result page, resulting in the increased respect and gaining trust of the viewers. A new brand will always face initial troubles using just the SEO methods to popularize its name, whereas the PPC will help it take prominent position on the search engine result pages. An online brand, like any offline brand, needs wide exposure to the viewers, and PPC allows the exposure more than the SEO methods. Combining both the Pay Per Click and the Search Engine Optimization techniques helps the brand to take-off to greater heights of popularity and unstoppable traffic to its web site. Its brand name as a keyword gets established quickly through the pay-per-click method.

For any other web sites, the combination of pay-per-click advertisement method and the search engine optimization methods will work equally well. Any web site thrives on exposure and traffic, which are provided by these two methods of web optimization. The PPC method is especially beneficial to the marketing web sites.

SEO and PPC methods are complimentary to each other. The chief objective of both is to drive traffic to the web site. While SEO methods are primarily free of cost, the PPC advertisement method is a way of buying traffic quickly using relative and targeted keywords. It depends entire upon the needs of a company in deciding which of the two methods of search engine optimization suits them. The search engine optimization actually scores well over the pay per click advertisement optimization method with higher return on investment over longer time. The search engine optimization methods require more time, experience, and efforts compared to the pay-per-click advertisement campaigns requires more focused efforts, expertise, and expenditure.

PPC can also fail greatly due to the fraudulent methods by the competitors of the campaigner. Natural search engine optimization results do not have this disadvantage. While PPC campaign requires constant supervision and fine tuning for better effectiveness. The SEO campaign needs only periodic supervision. A combination of PPC and SEO methods are used by selective web marketing professionals to dominate their markets, and this combination technique is still in its infancy. As the effective use of this combination grows, the online marketing efforts will scale new heights in marketing and presentation technology.

So, the web site can lay its foundation on solid Search Engine Optimization techniques and other methods like link building, and then can also use the pay per click advertisement campaign in short bursts or over a longer time to create an intensely targeted traffic towards it. SEO and PPC are two types of web site promotion tools and both have their advantages and disadvantages while having a single goal of driving traffic to a web site.

About the Author

Wmoadv.com is a Kansas City Web Site Design company the specializes in web development, creative design solutions and result oriented strategic SEO services.

Source: http://www.content4reprint.com/internet-marketing/pay-per-click/combining-ppc-with-seo-for-an-immediate-response.htm

For more info please visit us at – search engine optimization

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

? You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

About the Author

Samizr Khan teaches Integrity Marketing with blogs. Learn how to build a list & make more money online, visit his blog at www.samizrkhan.name.

Article Source: http://www.content4reprint.com/internet-marketing/search-engine-optimization/is-seo-better-or-is-ppc-the-answer.htm

For more info please visit us at – search engine optimization