Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders—including marketers, IT departments, web developers—to take the necessary actions, and coaching them along the way as they apprehensively take baby steps forward. As search marketers, we also need to test web sites. We always want to tweak things and see if we do better, and if not, we go back and try something else. We also work in teams.

Success in search marketing campaigns often depends on the nitty-gritty details of execution. That is why I have spent a lot time investigating different tools that help automate our work flow and promote teamwork. One of my favorites goes by the apt and clever name of Subversion.

Subversion, also known as SVN, is free open source software that provides revision control of source code, web pages and other documents. Revision control means that all current and past versions of each file are saved, with notes about who edited them and what they did. If a bold change goes terribly wrong, a few clicks restores a prior version of the site. Revision control also permits multiple editors to work on the same files without wrecking each others’ work. After updating their local files, everybody can be confident that they have the latest versions. Most edit conflicts are automatically resolved.

Revision control software is much more efficient than ad hoc arrangements such as emailing files back and forth, or using Dreamweaver’s FTP synchronization feature. A web server is for serving web pages, not for syncing files. Our Subversion server provides much faster data transfer, and Subversion tracks changes line by line, so it only transfers the lines that have changed, rather than whole files, saving even more time.

Here are a few situations where Subversion helps most:

Eliminating the IT bottleneck. When a website is hosted in-house, the IT department often does not provide web server FTP access for security or management reasons. They usually want to control all changes, rightly so, because they are responsible. However, IT staff are busy or may lack experience in search optimization. It normally takes three times longer to teach a client how to fix their own website than to just do it for them. IT departments like Subversion because it saves them time, and provides an audit trail, as well as a reliable backup copy of the website in case the server ever suffers a meltdown. When a client is on Subversion, even if I do not have FTP access, I can still grab the latest copy of their website, make the necessary edits and commit them to the repository. Then I ask the client to pull updated files from the repository, review the changes on a development server, and release them to the live site. Verifying and releasing a website update is faster, and requires fewer skills, than editing.

Replacing content management systems. One of the selling points for content management systems is that clients can edit their own website, especially when multiple people are involved. Content management systems usually introduce design rigidity, causing website improvements to take longer and cost more. When websites have a catalog with thousands of parts, or a shopping cart, a content management system is obviously necessary, but when a website is just brochure-ware, content management systems can be a poor investment and an impediment to search marketing. With Subversion, we allow clients to use Dreamweaver or Contribute to edit sites themselves. Everybody on the team uses Subversion to coordinate changes, and if somebody wrecks the site, we can roll back to the prior version. With Subversion as a safety net, the editing process goes faster, and more people can have access.

Delegating work.When managing staff, I need to see what they are doing, and be able to jump in on a moment’s notice when help is needed. Having direct, immediate access to the source code makes it easy to fix a bug in the middle of the night when a client complains. I do not need to tell everybody “sync your files” or risk having them erase my change. Subversion handles that automatically. If a client emails a request, any employee can help themselves to the latest code from the repository, and make edits. Without Subversion, having more than one person working on a site risks confusion.

Backups and using multiple computers.My nightmare scenario used to be losing my computer. What if it breaks? I’ve switched most of my business management tools to cloud computing, such as Basecamp and Freshbooks. But I still have a few important files on my machine, plus all the websites I am working on. Subversion provides secure cloud storage for all those critical files. Subversion makes both of my computers interchangeable. I can right click on any folder to quickly synchronize files from the repository.

Subversion has two components: a server that stores sets files (called modules), and a desktop client for accessing the server. The Subversion server can be installed locally, or on a remote machine. I prefer to use a hosted service such as CVSdude, where they handle all the details for a nominal monthly fee. Tortoise SVN is the most popular Subversion client for Windows. Tortoise asks for the URL of the repository, a userid and a password. All files in a module can be checked out, edited as needed, and then changes are committed. Tortoise integrates into Windows’ File Explorer. Folders show a green check mark if they are current, or a red X when they have been changed.

In 2007 Forrester Research called Subversion “the sole leader in standalone software configuration management (SCM)”. When something that good is free, you think most people would use it. However, most search marketing professionals I speak with have never heard of Subversion.

Jonathan Hochman has two computer science degrees from Yale. He runs an Internet marketing consultancy and a web development shop.

Article source - http://searchengineland.com/080408-084516.php

Winners in FCC Auction Talk of More ‘Open’ Networks

By Cecilia Kang Washington Post Staff Writer  Saturday, April 5, 2008; Page D01

Verizon Wireless and AT&T said they plan to create faster and more robust networks with a new chunk of radio spectrum they won at a recent federal auction of airwaves. They also talked about moving toward more “open” networks, offering consumers the ability to use a greater number of devices and more applications over their handsets.

The companies disclosed plans for their purchase of 700-megahertz radio frequencies after rules restricting them from discussing the Federal Communications Commission’s auction were lifted Thursday night.

Carriers currently control the types of phones and services their wireless subscribers can use.

Even though the companies touted their new networks as open, some said they won’t offer the extent of consumer choice that some public-interest groups and Internet companies sought.

The carriers’ definitions of an open network vary. AT&T argues that its use of SIM, operating and memory cards already allows the use of any device with those technologies on its network. It said it invites developers to create technologies for its networks, but it must approve their use.

Verizon Wireless, meanwhile, refused to elaborate on how it defines “open access.” It purchased a segment of airwaves at the auction that came with a requirement that it must build a network open to all devices and software applications. The company said it would begin testing technologies on its existing network by June.

“We don’t want to get into definitions at the moment that are ‘regulatory-ese.’ We want to get people to close their eyes and imagine all the possibilities,” said Verizon Wireless spokesman Jeffrey Nelson.

Google, the Internet phone service provider Skype and some public-interest groups had hoped to push the FCC and carriers to offer more unfettered consumer access. They also sought clearer regulatory definitions from the FCC.

“Our objective is to bring the ethos of the Internet to the wireless world . . . gathering the world’s information, making it universally accessible and easy to use,” but carriers still can control what users can do over the wireless network, said Rick Whitt, telecom and media counsel for Google.

Google, which bid in the airwave auction but didn’t win, said it will continue to stay involved with the implementation of rules to ensure that Verizon Wireless carries out the openness principles.

Wireless carriers, meanwhile, said they are being friendly to consumers.

Verizon Wireless chief executive Lowell McAdam said yesterday that the company’s purchase “will make Verizon the preferred partner for developers of a new wave of consumer electronics and applications using this next-generation technology.”

Article source - http://www.washingtonpost.com/wp-dyn/content/article/2008/04/04/AR2008040403508.html

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Posted by Charles Humble on Mar 31, 2008 11:59 PM

Within 24 hours of Apple unveiling the iPhone SDK, Sun Microsystems announced their intention to port the Java ME JVM to Apple’s iPhone and iPod Touch devices. In a video announcement Eric Klein states that he sees no reason why the JVM would not work on the iPhone:

“We’ve spent the last 24 hours feverishly pouring through all the information that Apple made available about this SDK and we’re really excited that Apple has decided to open the iPhone and iTouch (iPod Touch) to third party development. One of our original visions for Java was to allow the developer community to create amazing content and applications for as many devices across the world as possible and the iPhone is an important platform in that regard.”

When Sun made its announcement a number of astute bloggers and forum posters pointed out two major issues that seem to preclude Sun’s Java port. The first is a clause in the license agreement:

“An Application may not itself install or launch other executable code by any means, including without limitation through the use of a plug-in architecture, calling other frameworks, other APIs or otherwise. No interpreted code may be downloaded and used in an Application except for code that is interpreted and run by Apple’s Published APIs and built-in interpreter(s).”

The second appears at first glance to be a technical limitation in the SDK. According to Apple’s official iPhone Human Interface Guidelines (available from the Apple iPhone Dev Center, login required) only one iPhone application may run at a time, and third-party iPhone applications will not be able to run in the background:

“This means that when users switch to another application, answer the phone, or check their email, the application they were using quits. It’s important to make sure that users do not experience any negative effects because of this reality. In other words, users should not feel that leaving your iPhone application and returning to it later is any more difficult than switching among applications on a computer.”

This is presumably not strictly a technical limitation - the iPhone runs the same kernal as Mac OS X which supports multiple concurrent processes. The iPhone itself can clearly multitask (otherwise it couldn’t, for example, ring when you were using Safari with it) so this restriction is most probably imposed to limit the amount of RAM consumed by third party background processes. It seems reasonable to speculate that Apple could therefore allow chosen third party developers the ability to run their applications in the background. However it seems quite unlikely that Apple would provide Sun such access. For one thing being able to install and Run Java ME applications on the iPhone and iPod Touch would make it harder for Apple to restrict distribution to their store as they intend, and for another Apple’s relationship with Java seems to have become increasingly negative over the last few years. Contrast Steve Job’s comments at a keynote at JavaOne 2000 in which he said:

“We want to bring Java back to the desktop in a really big way. I’m here today to personally tell you we are working hard to make Mac the best Java delivery vehicle on the planet. The biggest thing we are doing is we are going to bundle Java 2 SE into every single copy of Mac OS X [the upcoming Macintosh operating system] that we ship later on this year.”

with remarks he made last year to the New York Times:

“Java’s not worth building in. Nobody uses Java anymore. It’s this big heavyweight ball and chain.”

Eric Klein issued a further statement last week stating that Sun would like to talk to Apple if there are conditions blocking Sun’s intentions:

“Our announcement was based on our excitement to build a JVM for the iPhone and the iPod Touch, as well as our assessment of Apple’s publicly available information on the SDK and related business terms. If there are clauses in the iPhone beta SDK license agreement that potentially limit third party application distribution, then these are items that we want to have a positive discussion with Apple about. Sun and Apple have an ongoing relationship around Java SE on Mac OS X and we look forward to further discussions with Apple about a JVM for iPhone and iPod Touch. Sun definitely plans to deliver a JVM for iPhone and iPod Touch if at all possible!”

It will be interesting to see if Sun provide any more details during JavaOne.

Article source - http://www.infoq.com/news/2008/03/jme_iphone

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Almost every blogger aims to grow their blog and reach a larger audience. Unfortunately, most new bloggers don’t know much about promoting a blog when they are just getting started. The good news is you will learn pretty quickly if you are consistently involved and working at promoting your blog. Here are ten things that I have learned to be true from my experience.

1. Building Significant Search Engine Traffic Will Take Time

New blogs generally take several months, at least, before they gain enough trust from search engines to produce any type of significant flow of traffic. If you are planning to focus on search engines as your primary source of traffic, you would be well advised to also focus on some other sources of traffic, especially in the early months.

Building a blog that is search engine-friendly is critical if you want to maximize search traffic, so take care of that from the start and focus on creating great content that others will talk about and link to.

2. Not All Traffic Is Equal

No two sources of traffic are quite the same. I get a good percentage of the traffic at my blog through social media, and I can attest to the fact that social media traffic is generally less responsive and less likely to stick around than visitors from most other sources. Focusing on stats without looking at the true results can cause a bit of an illusion. Sure, visitors are great, but are they leaving after being on the blog for 30 seconds and never returning?

Search engine traffic is highly sought after because these visitors are actively looking for what you have to offer. But other types of traffic have strong points too. Visitors who are referred from another blog will generally be more responsive since they have been recommended by someone they trust. Every source of traffic has pros and cons, so try to take these things into consideration when you are promoting your blog and analyzing the results.

3. Consistent Posting Is Key

Most bloggers need to keep publishing new posts in order to keep traffic at a certain level. Some bloggers are able to generate large amounts of search engine traffic to older posts to the point that traffic will be fairly sustained without new posts, but this is pretty rare. New posts keep subscribers coming back, they keep social media votes coming, and they keep adding new pages to search engine indexes.

Posting consistently doesn’t mean that you have to post every day, it simply means that you need to publish content on a regular basis, whatever that may be. Almost every blog that successfully draws traffic is publishing new posts with some consistency.

4. Consistent Traffic Is Almost Impossible

Although posting needs to be consistent to keep traffic levels up, that doesn’t mean that it will keep traffic levels consistent. Every blog has ups and downs and two days are rarely the same. This is a natural occurrence and it should be embraced or else it can become very frustrating. Make sure that you enjoy the times when traffic is high, and keep on plugging away to get through the slower times. Blogging would almost be boring is traffic levels didn’t fluctuate like they do.

5. Repeat Visitors Should Be the Goal

Yes, it’s great to see an impressive number of unique visitors arriving at your blog, but how many of them will be back? Repeat visitors are the lifeblood of blogs. Subscribers, of course, are most likely to keep coming back, so focusing on subscribers is typically a good thing.

Repeat visitors will not only help to improve your overall traffic flow and stats, more importantly they will be your most responsive visitors in terms of comments, social media votes, sales, and just about anything else. As they keep coming back and reading your blog, you will be earning more of their trust and your network will grow.

6. Links Help In Several Ways

Building inbound links is a priority for most bloggers, and for good reason. They drive click-through traffic from other blogs, they increase your exposure around the blogosphere, and they help to boost your search engine rankings. Link building is often prioritized because of search engine rankings, but the other factors should not be overlooked. If you blog in a competitive niche, recognition and exposure will be critical in convincing visitors that they should pay attention to you. Getting a few links from respected blogs can help with search engine traffic, but the added credibility that you get can be just as important, especially for newer bloggers.

7. Balance Is Important

Diversity in traffic will help you to avoid losing a huge percentage of your visitors if something unforeseen happens. Search engine rankings are not permanent, especially with Google being so ready and willing to penalize blogs who they feel have violated their guidelines. If you rely too heavily on search engine traffic you could find yourself losing a big portion of your traffic at any given time.

Also, social media traffic is extremely inconsistent, so just because you have been getting decent traffic doesn’t mean it will continue. The best approach is to spread things out and focus on growing traffic from several sources rather than just one. That way you will always be safe and you won’t depend on a particular source for your livelihood.

8. Smaller Sources of Traffic Shouldn’t Necessarily Be Ignored

Not all sources of traffic will send thousands of visitors, but that doesn’t mean that they are not valuable. For example, participating in forums is likely to drive some traffic to your blog, but not tons. However, those visitors can be very valuable because they have met you or learned from you through the forum and they’ll be more likely to subscribe and become a loyal reader.

Likewise, leaving comments on other blogs will bring some traffic, but it is rare that any one comment will bring a lot of visitors. Still, this traffic is valuable because many times they have clicked through due to something that you said catching their attention.

Don’t simply assume that traffic is measured only in terms of numbers. Smaller sources of traffic have been instrumental in building many successful blogs.

9. Networking Is Critical

All successful bloggers are surrounded by a strong network of other successful bloggers. This is something that I didn’t really think much about before I started blogging, but I quickly came to realize the importance of networking.

A strong network will provide you with friends and colleagues that can be a help when you need some advice, they can provide links to your blog, they can give you social media votes, they can be an inspiration and encouragement to you, and they can even wind up being your partners in future projects. Being a strong networker is all about being willing to help others and being proactive in meeting others.

10. Blog Traffic Can Be Bought for Relatively Little Money

If you are interested in getting some extra promotion or growing your blog quickly, there are a number of affordable advertising options that will drive real traffic to your blog. Pay Per Click ads can be very effective and inexpensive (depending on what words and phrases you bid on). StumbleUpon advertising is another option. You can purchase their traffic for just $0.05 per visitor. Even banner advertisements on other blogs can be relatively cheap. Running an ad for a month or more will give you exposure to a new audience and if you were to calculate a cost-per-click it is usually pretty low.

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I’m going to ask you to use your imagination for a moment.

Think of a topic that interests you. Maybe it’s your favorite sport or hobby, for example. Now imagine that you’re searching the Internet for information on that topic.

The first article you come across is related to the topic you’re researching, but it doesn’t offer much in the way of value. It’s too general and full of pointless “fluff.” It makes obvious points that a third-grader could grasp. And it fails to offer any related information or resources.

The second article you come across is much more in-depth. It explains several aspects of your topic with refreshing insight. It is helpful and useful, and it links out to many related articles and resources on the subject.

If you could only bookmark one of these pages for future reference, which one would it be? It would be the second page, right?

You, like most people, would probably prefer the second page to the first. It’s an easy choice, and that’s because the author of the second article understood (and delivered) the most important concept of website content development — the value factor.

5 Benefits of High-Value Web Content

This kind of content has value for the reader, obviously. But it also benefits the author / publisher. Here are the top five benefits of creating high-value website content for your small business website:

1. It keeps people on your website longer.

2. It makes people more inclined to trust you.

3. It encourages readers to recommend the site to others.

4. It encourages other webmasters to link to your content.

5. It helps you improve your search engine ranking and visibility.

All of this sounds great, you say. But how do I create that kind of small business website content? Here are the top five guidelines for creating high-value website content.

 5 Steps to High-Value Web Content

1. Choose the right author.

2. Choose the right topic.

3. Address all sides of the topic.

4. Add supporting graphics, pictures, etc.

5. Link to related resources, both on your site and elsewhere.

Let’s look at each of these steps in greater detail.

1. Choose the Right Author

I once worked for a company who let their web programmers write the instructions for their online ordering process. Big mistake. If their audience were programmers as well, this might be okay. But most of their customers had limited technical skills. So when these people encountered online instructions such as “Validate parameters before advancing” … the customers would often become dead in the water.

This is a prime example of choosing the wrong author for web writing. Sure, the programmers’ input is important. After all, they built the thing. But they should not be the voice of customer guidance. A skilled web writer (someone with usability experience) would have “translated” these instructions to say something like “Please fill in all required information before moving to the next screen.”

Here’s the key to this. The best author for your small business website content is not always the person who knows the most about the product or service from a technical standpoint. Often, it’s best to have an in-house writer who plays the go-between role of “consumer advocate,” getting the information from one group and translating it for another group.

 2. Choose the Right Topic

If your small business only offers one product or service, then that will likely be the topic of your web content. In this case, I would focus on choosing the right angle as well. Don’t tell people what you want them to know — this is an outdated way of thinking about public information, especially when it comes to small business website content. Instead, find out what people want to know about the types of products you offer, and use your web content to address those questions or concerns.

If you are writing web content for a company that has many products or services, you will have to spend more time choosing topics first and choosing your angle second. In this case, it becomes more about topic organization than anything. Large websites with many topics are ideally suited for a category and sub-category system: These are our products >> And this is product ‘A’ >> And this is a web page that explains product ‘A’ in detail.

3. Address All Sides of the Topic

Whether you’re writing about one of your products, or you’re creating a tutorial of some kind, you need to cover all the angles. There’s nothing worse than website content that leaves the job only half-done, telling you why a certain thing is important but not pursuing that lead.

When you are close to a certain topic — as is the case with people who create a product or service — it’s easy to assume everyone else understands it as well as you do. But the opposite is usually true, so you need to explain all sides of a topic when you write content for your small business website.

Want to keep your pages relatively short for easy reading? You can do that while still offering complete information. That’s what hyperlinks are for!

4. Link to Related Resources

Here’s the key to developing great content for your small business website. Try to create authority documents that others in your field would link to and recommend to others. One of the key criteria for a resource document is that it links to plenty of supporting information, both on the same website and elsewhere on the web.

In addition to being good for your readers, this kind of useful content will make other webmasters more inclined to link to your website. This adds to your link “popularity” and can further improve the search engine ranking of your small business website.

When writing a particular web page, try to think of it as “the ultimate guide to [blank].” This is the first step to creating the kind of authority documents that eventually dominate the search engines and drive endless web traffic for the authors. But it’s rarely possible to create an “ultimate guide” to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as they are not direct competitors).

5. Add Supporting Graphics, Pictures, Etc.

Reading online can be hard on the eyeballs. You can make the reader’s job easier in two ways. First, you can format your content appropriately for web reading (short paragraphs, narrow text columns, lots of bullet points, headers, sub-headers, etc.). Secondly, you can add supporting images and helpful graphics.

Well-placed graphics can improve website content in a number of ways. Images are more enticing than text upon first glance, so they can help attract and retain readers. They also help you clarify your message with visual reinforcement.

Conclusion

I have a motto I use regarding website content. “If it’s not worth putting online, don’t put it online.” This is my reminder to myself that I need to use the techniques outlined above to create superior website content. Because that’s the kind of content that leads to online success. Apply these lessons to your small business website and watch your own success increase!

About The Author
Brandon Cornett operates a web marketing firm in Austin, Texas and is a web writer at large for dozens of websites and blogs. Learn more by visiting http://www.austinseoguy.com.

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Researcher is building a prototype to protect users’ privacy from Facebook ‘widgets’

JANUARY 31, 2008 | University of Virginia researchers have discovered that 90.7 percent of Facebook’s most popular applications have access to users’ private data, whether they need it or not — leaving users exposed to targeted phishing attacks and identity theft. So a UVA researcher is currently building a “privacy-by-proxy” prototype aimed at hiding a user’s private information on Facebook from these apps.

Today, a third-party Facebook “widget” or application requires full user privileges to a user’s account on the social networking site, including his or her name, address, friends’ profiles, and photos.

There’s no way to specify which apps can access which personal information. So Adrienne Felt, a fourth-year computer science major at UVA, is developing an application that lets Facebook users run these widgets while keeping their private data private. It basically works like this: The Facebook server gives the application a random sequence of letters in lieu of the user’s name and other private data.

Felt began developing the tool after studying the top 150 Facebook third-party platform applications last fall. It turns out 8.7 percent of these widgets didn’t need any personal information, she found, and only 9.3 percent required private data — the remaining 82 percent used “public” Facebook data, such as the user’s name, network, and list of friends. Felt and fellow researcher Andrew Spisak concluded that nearly 91 percent of these apps are getting access to more privileges than they actually need in order to run.

And when users install these widgets, their data gets stored on the widgets’ third-party servers. Although Facebook’s terms of service say developers can’t abuse the Facebook data they access, there’s no way for Facebook to enforce that, Felt says, because once that data leaves Facebook’s servers, it’s free game to the third-party application provider.

Privacy has always been a sticky issue for social networking sites. But Facebook’s third-party apps, which anyone with a Facebook account can develop, have been considered by some security experts as an open invitation for abuse. Earlier this month, Fortinet researchers found the first evidence of such abuse, reporting spyware disguised as a Facebook application spreading around the social networking site. (See ‘Secret Crush’ Spreads Spyware, Not Love.)

Kevin Haley, director, of product management for Symantec Security Response, says another risk with these apps is the distribution of malware. “Now that you have a platform to create programs for these sites… malware quickly follows,” he says.

Felt’s prototype is providing some hope for protecting and securing Facebook users’ privacy. “This is the first step,” says Felt, who has built several Facebook widgets herself. “Hopefully, the research findings and proposed solution will trigger more responsible privacy and information management policies from social networking sites and will better inform users.”

— Kelly Jackson Higgins, Senior Editor, Dark Reading

Fortinet Inc.

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Bobbie Johnson, technology correspondent guardian.co.uk, Tuesday January 29 2008

Mobile network O2 has overhauled the cost of using Apple’s iPhone handset just two months after it went on sale in the UK.

The mobile network today announced that iPhone owners who are currently paying its lower-rate tariffs of £35 and £45 per month would get a substantially improved package, and simultaneously introduced an expensive “super-tier” contract costing £75 per month.

The new deal will give up to three times as many free calls and text messages for the same price, with £35 tariff customers – who form the bulk of the user base – receiving 600 free minutes per month instead of 200. The company also said it was phasing out its existing £55 per month deal, moving customers to the equivalent £45 per month contract instead.

The high-end tariff, costing £75, will give users 3,000 minutes and 500 texts. The £269 cost of the iPhone itself remains unchanged, and the length of all new contracts will remain at 18 months, said the company. It also confirmed that the iPhone’s free access to wireless internet provided by Cloud will stay in place.

Whiirl of publicity

O2 has exclusive British rights to carry the iPhone, which launched last year in a whirl of publicity. The new tariffs bring the costs of using Apple’s handset into line with many of O2’s other deals, but some critics will undoubtedly be concerned that the new offers are being launched as a remedy for poor sales - particularly in light of press reports that the handset has not met O2’s sales targets.

Apple has yet to release UK sales figures, although chief executive Steve Jobs said earlier this month that 4 million iPhones had been shipped worldwide since the gadget first went on sale in the US last summer.

In a statement, O2 said that it was happy with the performance of the iPhone and existing customers would be pleased with the changes.

“The iPhone is already our fastest-ever selling device and this added value will allow us to appeal to an even greater segment of the market - it is an unbeatable proposition,” said UK marketing director Sally Cowdry.

However, the Financial Times has quoted sources suggesting that the handset had sold 190,000 units in the run-up to Christmas, falling narrowly short of O2’s public expectations of 200,000 in the first eight weeks.

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Skyfire’s free mobile browser is meant to support everything a PC browser can, including Flash, QuickTime, JavaScript, and AJAX

By Stephen Lawson, IDG News Service January 28, 2008

A growing set of developers is setting to work making Web browsing on a phone match the experience on a PC.

Skyfire, a startup in Mountain View, Calif., joined the fray on Monday when it unveiled a free browser intended to support everything a PC browser can. That includes Flash video, QuickTime, JavaScript, AJAX, and more, though not everything may be there right now, according to Nitin Bhandari, Skyfire’s CEO. The browser is now in a private beta test for U.S. users only. The software was demonstrated at the Demo conference in Palm Desert, Calif.

Apple’s iPhone changed the mobile browsing world last year when it drew a huge following with its Safari browser. Unlike most browsers for phones, it lets users view a full, standard Web page all at once and zoom in to make up for the small size of the screen, though it doesn’t support Flash video and some other standard Web features.

Meanwhile, more opportunities have opened up for third parties to get any sort of application onto a consumer’s mobile phone. Parts of Google’s Android development environment are already available to developers, and Apple is preparing a software development kit for the iPhone. Both Verizon and Sprint Nextel, two of the biggest U.S. operators, have outlined plans to allow any device and any application on mobile networks.

“The iPhone has pretty much settled the debate. People want a rich, full Web experience,” Skyfire’s Bhandari said. “There’s a lot of consciousness that that’s the bottom now, and everything now has to be there or above it.”

Since the phone’s June debut, Mozilla has started developing a mobile version of Firefox, which looks somewhat like mobile Safari in screenshots on Mozilla’s wiki. However, Mozilla has been vague about when that software will come out. Norwegian browser vendor Opera has its own mobile browser, Opera Mini.

Skyfire’s product will be set apart from Opera Mini and others by supporting the full browsing experience, Bhandari said. It does so by relieving the phone from some of the heavy lifting of presenting a Web page. In fact, a server transcodes every page into an efficient protocol that Skyfire has developed over the past 18 months, he said. The additional exchange of packets between phone and server to make that possible isn’t a problem, because the server can carry out tasks much faster than a phone, according to Bhandari.

“The delay added by the server is actually such a small percentage of the time we’re actually saving … that it’s actually a huge benefit in the end-user experience,” Bhandari said. Skyfire operates the servers in its own datacenter.

Skyfire can deliver full versions of popular Web sites, such as YouTube and ESPN, as demonstrated in a YouTube video. The zooming function, the critical tool for viewing full-size Web pages on a small screen, is different from the iPhone’s “pinch” and “unpinch” gestures. A gray box appears over part of the Web page, and users can size that box to cover the area of the page they want to see full-screen, then tap on it to zoom in, Bhandari said. The browser also features a search bar and a tab with featured links in categories including news, sports, and video.

The browser is available only for Windows Mobile 5 and 6 today, but a version for Symbian, as well as an international beta test, are coming later, Bhandari said. Skyfire might also develop versions for Android and for the iPhone once Apple’s SDK becomes available, he said. It is talking with handset makers and mobile operators about having the browser built into phones, but also sees search and advertising as possible revenue sources.

In addition to invited testers, a limited number of public users will be allowed to participate in the beta. They can sign up at Skyfire’s Web site.

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Analysts are alarmed at a perceived discrepancy in the figures in iPhone sales figures. Jonny Evans, Macworld

Analysts are mulling over Apple’s iPhone sales numbers and are alarmed at a perceived discrepancy in the figures.

Apple claims slightly over 3.7 million iPhones were sold in 2007 — yet AT&T this week revealed it ended the year with “just at or sightly under two million iPhone customers”.

That two million has been boosted somewhat by an estimated 300,000-400,000 sales in Europe, analysts believe.

The discrepancy is that the 3.7 million iPhones Apple says it has sold and the estimated 2.4 million sold by its network partners still leaves 1.3 million of the devices unaccounted for.

That implies that around one in three iPhones are being purchased in order to unlock the device for use on other networks and/or for use with unapproved third party applications.

While it’s possible some iPhones were sold over the Christmas period but not activated immediately as new users (perhaps) worked to cancel their existing mobile contracts, the discrepancy still implies an active market for unlocked iPhones.

Apple chief operating officer Tim Cook told analysts this week that the company believes the number of unlocked iPhones in the wild to be “significant,” but declined to furnish accurate figures.

Toni Sacconaghi of Bernstein Research cites these figures in order to claim a substantial market in unlocked iPhones, and speculates this news may also mean a build-up in iPhone inventory.

“It indicates end-user demand for iPhone is lower than many investors may think based on Apple’s sales figure — and it points to slower iPhone sales in the current quarter, since much of this inventory is likely to be drawn down,” the analyst explains.

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Not too long after Microsoft had released a developer build of the Windows 7 Milestone 1 release to a select few, review and opinion pieces started to leak onto Windows enthusiast sites by OEM employees or their beneficiaries. So it’s hardly surprising that now -just a few days later, the full DVD image has started to show up on a few torrent sites.

Anonymous pirates vying to snatch credit for the first Windows 7 torrent have only served to frustrate, with many of the down loaders later verifying the various submissions as fake zero byte ISO images, and while we haven’t been able to verify for ourselves if indeed a valid Win7 image has been leaked to the pirating community, it sure is stirring up a lot of interest in the past 24 hours!

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Plenty of change lies ahead in the area of offshore outsourcing, which has evolved from a little-used practice to a mature industry in less than 10 years. Here are five predictions for offshore outsourcing in 2008:

1) Businesses that use offshore outsourcing will devote more time and effort to ensuring the success of such projects. Occasional problems with bad software code, miscommunications, and high staff turnover haven’t been enough to turn companies away en masse from offshore outsourcing — many are too hooked on the personnel cost savings — but they’ve been enough to demand greater oversight on offshore deals. This also will have some companies working in closer partnership with their offshore providers.

2) More offshore work will go to Latin America, China, Eastern Europe, and other low-cost locations as India struggles to deal with its tightening IT talent pool. Service providers in India say they’re working hard on the problem, going as far as to retrain science graduates to become technologists and scouring the rural regions of India for talent. But these measures smack of desperation, and India’s talent problem isn’t going away anytime soon.

3) India IT salaries will continue their annual double-digit increases, rising perhaps even higher than the 15% range suggested by Indian service providers, but not so much that U.S. companies won’t continue to be attracted by the cost savings/skill level combo offered by Indian technologists.

4) India will decline as a location for telephone call center jobs for U.S.-based companies. People are impatient by nature, and even more so when on the phone with a customer service rep talking about a bill they owe or a problematic product they’ve purchased. Add even a slight language barrier, and you’ve got customers demanding to speak to managers and e-mailing complaints. Meanwhile, turnover rates for call center reps serving customers during U.S. daylight hours are high in India, since they’re night-time jobs there. Even high-level execs at India offshore firms have admitted to me that call center work is an increasingly unattractive business. Look for U.S. companies to bulk up call center staffs in rural, low-cost areas of the U.S. where labor is cheap, and in Canada, for their English-speaking customers.

5) If the economy tanks in the next year, offshore outsourcing will suddenly become a much more interesting topic on the U.S. presidential campaign trail. The U.S. unemployment rate for IT is still very healthy right now, about 2%, and most Web-based development skills are in high demand. But if a recession hits, layoffs may follow, and presidential candidates will be forced to be more definitive on the topic than they’ve been to date.

Read full article Posted by Mary Hayes Weier, Jan 1, 2008 11:25 AM

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By Aoife White Associated Press BRUSSELS — IP addresses, strings of numbers that identify computers on the Internet, should generally be regarded as personal information, the head of the European Union’s group of data privacy regulators said Monday.

Germany’s data-protection commissioner, Peter Scharr, leads the E.U. group, which is preparing a report on how well the privacy policies of Internet search engines operated by Google, Yahoo, Microsoft and others comply with E.U. privacy law.

Scharr told a European Parliament hearing on online data protection that when someone is identified by an IP, or Internet protocol, address, “then it has to be regarded as personal data.”

His view differs from that of Google, which insists an IP address merely identifies the location of a computer, not who the individual user is. That is true but does not take into consideration that many people regularly use the same computer and IP address.

Scharr acknowledged that IP addresses for a computer may not always be personal or linked to an individual. For example, some computers in Internet cafes or offices are used by several people.

These exceptions have not stopped the emergence of a host of “whois” Internet sites, which allow users to type in an IP address and will then generate a name for the person or company linked to it.

Treating IP addresses as personal information would have implications for how search engines record data.

Google was the first last year to cut the time it stored search information to 18 months. It also reduced the time limit on the cookies that collect information on how people use the Internet from a default of 30 years to an automatic expiration in two years.

A privacy advocate at the nonprofit Electronic Privacy Information Center said it was “absurd” for Google to claim that stripping out the last two figures from the stored IP address made the address impossible to identify by making it one of 256 possible configurations.

“It’s one of the things that make computer people giggle,” the center’s executive director, Marc Rotenberg, said. “The more the companies know about you, the more commercial value is obtained.”

Google’s global privacy counsel, Peter Fleischer, said Google collects IP addresses to give customers a more accurate service because it knows what part of the world a search result comes from and what language is used — and that was not enough to identify an individual user.

“If someone taps in ‘football,’ you get different results in London than in New York,” he said.

The way Google stores IP addresses meant that one address forms part of a crowd, giving valuable information on general trends without infringing on an individual’s privacy, he said.

Google says it needs to store search queries and gather information on online activity to improve its search results and to provide advertisers with correct billing information that shows that genuine users are clicking on online ads.

Internet “click fraud” can be tracked by showing that the same IP address is jumping repeatedly to the same ad. Advertisers pay for each time a different person views the ad, so dozens of views by the same person can rack up costs without giving the company the publicity it wanted.

Microsoft does not record the IP address that identifies an individual computer when it logs search terms. Its Internet strategy relies on users logging into the Passport network that is linked to its popular Hotmail and Messenger services.

The company’s European Internet policy director, Thomas Myrup Kristensen, described the move as part of Microsoft’s commitment to privacy. “In terms of the impact on user privacy, complete and irreversible anonymity is the most important point here — more impactful than whether the data is retained for 13 versus 18 versus 24 months,” he said.

Neither of the search engines received a pat on the back from Spain’s data protection regulator, Artemi Rallo Lombarte, who criticized them for not trying to make their privacy policies accessible to normal people.

Their privacy policies “could very well be considered virtual or fictional . . . because search engines do not sufficiently emphasize their own privacy policies on their home pages, nor are they accessible to users,” he said, describing the policies as “complex and unintelligible to users.”

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A Software Development model that emphasizes on global delivery of quality software build by talented pool of professionals from a development center that is located in a foreign land at a highly economical cost is called Offshore Software Development.

India, China, and Russia are the three leading countries that currently control the offshore programming market.

Today the very promising competition of the offshore software development asks for the best of resources and innovative strategies with brilliant business intelligence. These companies into offshoring try not to leave the smallest of the details which has been overlooked by other businesses to win client interest.

Huge cost savings, time optimization: there are several benefits but these opportunities and advantages in this nascent business are also accompanied by challenges. Though the software vendor has hi-tech professionals with the best of technical skills with delivering quality output, there are few challenges faced which cannot be overlooked. These challenges are communication gaps, non-clarity of the project status, improper estimation in terms of resources and budget therefore and of course cultural hindrances.

Cost cut without compromising on quality is the key objective for this business and to achieve this objective, there has to be a smooth coordination between offshore client and the software vendor. This should start with the best possible approach by both the parties the offshore client and the software vendor.

The most important aspect in the offshore software development other than the required technical skills is the smooth communication between the two parties. Seamless communication oils the project speed. The communication in writing, video conferences along with and apart the verbal ones is more constructive. This is accomplished by implementing the work-schedules that intersect the time-frames for both the countries. Generally the offshore vendor works in accordance with the client for the later’s convenience but it is better if you as an offshore vendor also have a local presence for the client. This is like an added privilege, since this strengthens the client’s confidence into the offshore vendor. This helps the client to approach the vendor easily.

Another very important factor is the Resource and Budget forecast for the project. The Technical and Business Analysts should take the following points into consideration:

1.       The risks involved in the undertaking the project and its measurement.

2.       Whether the rates quoted are in accordance with the requirements of the project.

3.       The terms of payment/billing: whether it should be hourly, weekly, per month or on the project completion, etc.

4.       Will the quality standards set by the vendor be able to meet in carrying out the project or quality would get compromised for quoting an attractive price.

5.       Double-Check for the specifications of the Project sent by client. Check whether there are any milestones in the project which has dependency on the client end. Check whether there would be any re-works or change-requests from client side.

Once the project starts, both the offshore client and the software vendor should coordinate on regular basis on the project flow. The communication has to be transparent between the both.

The offshore vendor must see that the project flow is smooth and the status is well communicated to the offshore client time to time.

This gives client a kind of satisfaction and confidence in the vendor’s work. Also, the vendor should target to complete every deliverable in the project in 80% of time committed. A buffer time of 20% of the actually committed is always good to balance if any sudden problems faced.

Also, it is better to have a single point of contact at both the ends to have a smooth and proper communication throughout the project development. But at the same time, everyone associated in the project should be aware of the communication going on between the two parties.

If you as an offshore vendor feel that any milestone in the project that puts a dependency onto client is approaching, you should intimate that to client at least 3 working days before depending on the weight of that milestone.

Though how much the project team strives to put up an error-free product, some problems or unpredictable issues may turn up and thus slow-down the project process. But these should be handled and solved with mutual cooperation and proper coordination from both the software vendor and the offshore client to achieve the objective.

Hence forth, to bring success to any offshore software development projects, it is the joint effort from both the ends that ultimately works out. But the most important factors here would be transparent and clear communication, proper forecast on resources and budget and smooth coordination on deliverables.

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Raanana, Israel (PRWEB) January 7, 2008 — CellAdmin, a developer of mobile content management solutions for operators and digital media providers, today announced the launches of Jagango, its advance and easy-to-use mobile internet sites creation tool with an inherent hosting and publishing facilities. People strive to share with others their ideas, photos, videos and music; and the notion that this user generated content should be available also to people on the go, is now resolved through Jagango, the ultimate tool for creating and hosting advanced mobile internet sites. No programming experience is required whatsoever and…it’s free!

With wealth of preset designs, in 5 simple steps and less time than one can imagine, anyone can create a personal mobile web site, accommodating multimedia content, as desired by site owner. After creating the site it is automatically stored on Jagango servers ready to be viewed by anyone who holds a mobile phone with Internet access (GSM, GPRS, HSDPA, etc.). So all is left to do is to invite people to visit the site created, by sending an SMS through Jagango sharing tool.

“Jagango is available through Jagango.com and soon will also be available through various online social networks site wishing to give their members a mobile presence,” said Pini Shmilovich CellAdmin’s CEO. “Jagango will also be offered to the members and subscribers of mobile network operators and media companies, who wish to have clearer role in the user generated content and social networking domains; while increasing their stickiness, customer satisfaction and revenues.”

“We are proud about Jagango, we succeeded to meet our nearly impossible goals - to develop a mobile sites development tool, to none developers,” said Barry Bazini, company’s founder and CTO. “I invite everyone to go to Jagango from any PC and see how easy and intuitive it is to create new site.”

CellAdmin will showcase its groundbreaking new product Jagango at the Mobil World Congress 2008, 11-14 February 2008, in Barcelona, Spain.

About Jagango
Jagango is a new cool mobile social networking platform for creating and sharing digital content such as photos, music and videos on mobile devices, by building free and easy-to-use mobile internet sites. To build your own mobile site, go to www.jagango.com.

About CellAdmin
CellAdmin is a market expert in the development and hosting of advanced Mobile Internet technologies and tool. It is focused in bringing the Mobile Internet to the masses, through the development of easy-to-use tools that enable both the most layman person and the more sophisticated programmer to develop, host and share a site that can be entered from any WAP equipped mobile phone. The company was established in 2005 by mobile Internet veterans. For more information about CellAdmin please visit the company website at www.celladmin.com

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