By: Bobbie Grennier

by Bobbie Grennier, SEO Copywriter

Search Engine Ranking - Optimization Strategy

Think of the Internet as the biggest library-like source of information in human history, with one major difference from a actual library. The Internet is not organized, nor is all the information out there credible. This is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who provide real information, services and products.

Why You Need Good Search Engine Ranking and Optimization Strategy

We call it being in the Top 10 of a search engine. It means your web site is listed on the front page, in the first 10 results, of any given search engine listing for your keywords … and that’s referred to as a Natural Listing or Natural Results.

In reality, your web site coming up in the top 10 of any search engine is anything but natural. Appearing in the top 10 for your business’s keywords will bring in potential customers to your web site just as effectively as the businesses that pay for the Google Ads and Yahoo Ads, but it’s more cost effective to you because you didn’t have to pay $3-$20 per click like they did … and remember, clicks don’t mean sales, it just means someone clicked onto their web site. Also, I’m not inflating those prices … if you want to compete with the big boys at the top of the keyword list on Google, that’s what it’s going to cost you. Suddenly optimizing your web site has much more importance to you doesn’t it?!

Search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently. Search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell. You don’t need to do anything, but provide them a clean web site that nicely displays your products, and close the sale (but that’s another article).

Internet Users and Search Engine Search Listings

Every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy. The Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings. Data shows that search engine listings are the number one way to generate traffic to a web site.

Search Engine Ranking and Optimization Services

Think about it … when you got your very first computer, hooked it up and wanted to go out onto the world wide web … didn’t you ask yourself, How do I find web sites? Then you discovered what a search engine was and from there, you relied on the search engines to give you keyword results and that’s where you played on the Internet.

That’s what millions of users do everyday. These are people who are not tech savvy like you and me. They use search engines as a way of sifting through the myriad of web sites out there, narrowing their search and focusing them on the top 10 results. The goal of any SEO company is to get your web site to rank in the top 10 for your set of keywords, bringing you the people who are searching for the goods and services you provide.

Good Search Engine Ranking and Optimization Strategy

SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the search engine results pages (SERP) takes an average of 1-3 months. Any SEO company will need to tweak your web site and it’s content, and then wait for the search engines to make their changes. The goal is to achieve and maintain true search engine optimization and placement for your web site.

By hiring an SEO company like us, to handle your search engine optimization you will see results. A good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale.

Your web site content should both drive SEO optimized traffic to your web site and help close the sale. A good SEO Copywriter can help with both!

Search Engine Ranking and Optimization for Good ROI

ROI is the return on investment. You need to compare your ROI for the costs of placing pay per click ads (PPC) with Google and Yahoo vs. the cost of optimizing your web site to get a natural ranking.

How competitive is your market? If it’s highly competitive, like the Finance market is, then you’re most likely going to need to do both to make it in that business online. This is where where our SEO experience can be invaluable to you and the success of your online business.

Forrester Research reported that Over 80 percent of all Internet users reach sites through search engines. Translated, that means if your web site isn’t attracting 80 percent of its visitors from search engines, you’re losing out on a lot of free traffic.

A study from the NPD Group found that search engine listings are far more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales.

In unaided recall, search listings outperformed banners and buttons by three to one. More than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads.
The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. You do the math! Search Engine Optimization is clearly linked to a better ROI for your business.

Based on our own internal calculations, the current cost of getting customers through a good SEO optimization strategy is less than half of the cost of pay-per-click services such as Yahoo’s Overture or Google’s AdWords.

We also know that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search… because the traffic is better targeted! Not all, but most people don’t want to click on the Ads and prefer to click on the organic links instead.

Search Engine Ranking and Optimization

Search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, it is very do-able if you know what you’re doing. That’s why you may want to hire an SEO writer.

SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it’s also about trying to out-rank your competitors.

If you are new to SEO optimization and want to learn more, Wild Wolf SEO Copywriters and Wild Wolf Webmasters both have a lot of tutorials and articles regarding SEO.

Article Source: http://www.seo-writing.com/free-reprint-articles

About the Author: Bobbie Grennier is an SEO copywriter and web site copywriter. She publishes Webmaster Blog at webmaster.typepad.com. Visit her web sites wild-wolf.com or www.wildwolf.ws.

For more info please visit us at – search engine optimization

By: Joel C. Carlson

So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called “search engine optimization” and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, “sometimes less is more”.

Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.

This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated. After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the webmaster that is over-optimizing their website, and its called the Google “sandbox”. The sandbox is a name that disgruntled webmasters have given to the situation where a new site that should rank well for a keyword is nowhere to be found in the rankings, only to suddenly appear one day several months down the road. What is this sandbox effect and what could cause it?

My theory is that the “sandbox” is actually more of a “trustbox”, meaning that Google looks at many attributes of your site to determine if you are attempting to manipulate the search rankings. The most obvious, and the twp traps that most beginning webmasters fall into, I believe, is over-optimizing your on-page content and building too many low quality links too fast.

I believe that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously fast link building. Once you trip the filter, youre placed in the holding cell (”sandbox”), because Google suspects you of trying to manipulate the results. I also believe that the tolerance for over-optimization varies based on the industry, so spammy industries such as pharmaceutical drugs are far more sensitive to over-optimization than most. That can cause some discouragement by many who are hoping to find fast success, since those industries are already competitive enough that you NEED highly optimized content and lots of links to possibly compete for top rankings, but you cant do it too quickly or you will be sandboxed.

At a recent WebmasterWorld conference, Matt Cutts from Google stated that there really wasn’t a “sandbox”, but “the algorithm might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed.” This means that avoiding the sandbox is merely a matter of optimizing your site without tripping the filters in Googles algorithm.

Ask yourself these questions to avoid over-optimization penalties:
- Is your title a single target keyword phrase and nothing else?
- Is your keyword phrase found in several of the following locations: title, header, subheaders, bold or italicized words?
- Does the page read differently that you would normally speak?
- Are you in a competitive industry that is frequented by spammers?
- Have you acquired a large number of low PageRank links quickly?
- Do you have very few high PageRank (6+) links pointing to your site?

In summary, the current theory about Googles “sandbox” is that it is actually more like a holding cell where the Google “police” keep your website when it is suspected of possibly trying to manipulate the search results. As the domain ages, most sites eventually gain enough “trust” to escape the sandbox and immediately start ranking where they normally would. Remember that Google is not manually ranking every website - in the end it is simply a computer algorithm and those who are able to score well in Googles algorithm WITHOUT tripping any filters will achieve top rankings and profit the most.

Article Source: http://www.seo-writing.com/free-reprint-articles

Joel Carlson works for Bitwise Logic, Inc. - a professional web development company based in Eden Prairie, Minnesota which provides web site optimization services that help companies of all sizes acquire free targeted leads through top search engine rankings.

For more info please visit us at – search engine optimization

By: Trey Pennewell

Most webmasters are always looking for new and inventive ways to drive traffic to their website. There are many proven methods of getting the traffic to a website, but if that new increase in traffic does not convert into sales, then is it still worth the effort that you put into getting that traffic?

I had a discussion recently with a colleague about generating traffic from outside of our target market. As a result of our discussion, we decided that we certainly could utilize various markets to get a huge boost in traffic, but since this traffic would likely not result in any conversions, that there was really no point in spending the time and effort on going after that traffic.

In a previous “experiment” on one of my websites, I started using the social networking tactic to generate traffic. I bookmarked a page of my site and submitted to many of the standard sites like, www.digg.com, www.reddit.com, www.furl.net, www.spurl.net, etc.

By doing this, I was able to get a huge increase in traffic to the site for a couple of days. The problem is, that I did not get one single conversion from this new traffic. I used a catchy headline and a good description of the article that I submitted to the social networking sites, good enough to get people to come visit the page anyway. But with the lack of getting a single conversion, it really did not seem worthwhile to me to do again in the future.

Now I know that some of you might be thinking, “Well, his sales pitch must be terrible” or that “His website is poorly designed.” If this were the case, I would have no problem admitting to this, but when I compare the untargeted traffic that I received from the social book marking sites to the targeted traffic that I see from organic searches I can see a big difference in conversion rates. The targeted traffic that comes from organic searches generally results in a 5-8% conversion rate. The untargeted traffic resulted in a 0% conversion rate.

How To Talk To Prospects Who Are In Your Target Market

The above results lead me to believe that a much better use of my time would be to focus more on the targeted market and to stop wasting time on the untargeted visitors. There are many techniques that can be used to find prospects in your target market. Many of these techniques are old news to experienced webmasters.

Some of these methods include contextual marketing through programs such as AdWords, posting on relevant forums, improving your Search Engine Optimization (SEO) for the organic traffic, and submitting articles to article repositories. You can also buy paid advertising in newsletters that cater to the people who are most likely to buy your products or services. These are just a handful of the methods that a Webmaster could utilize to get in touch with his or her target market.

Each of the above listed methods has their pros and cons.

Time commitment and ongoing financial commitments are two of the cons that are mentioned on a regular basis.

The pros given with all five typically represent tightly targeted traffic, suitably primed for conversion to paying customers.

The Dick Cheney Analogy

The Dick Cheney analogy has often been used to talk about this subject. Should you use the Rifle Approach or the Shotgun Approach?

The Rifle Approach lets you pinpoint your target and to hit it with great accuracy and frequency. The Shotgun Approach is sending a number or projectiles into a flock of birds and hoping you hit something. Dick Cheney proved that the shotgun sometimes hits its mark. (tongue-in-cheek people, tongue-in-cheek.)

For example, if you are selling health related products, then a media buy in WebMD would make good sense. People browsing WebMD are already interested in health and therefore are more likely to buy your health related products. People who are browsing on Myspace are not motivated to think about their own health at the time they see your ad, so your chances of success with Myspace ads are greatly diminished.

So, if you are going to expend time and money to attract visitors to your website, shouldn’t you take care to primarily target people who are most likely to buy what you are selling?

Playing The Odds To Our Favor

Sure, a shotgun approach can sometimes hit its mark; we know that. But, if your cost for advertising or time expense is exactly the same, why aim for 1-2% when you know you can hit 5-8% doing something else?

We still mix-and-match our advertising approach. We aim most of our projectiles at the 5-8% conversion targets. We still aim a few projectiles at the 1-2% conversion prospects, because it allows us to reach people that we may not be able to reach otherwise. But, any method that we use that consistently turns 0% is taken off of our plate forever.

Article Source: http://www.seo-writing.com/free-reprint-articles

Trey Pennewell writes for LinksAndTraffic, owned by Bill Platt. They help webmasters gain traction and better positioning in the organic search engine results, by utilizing inbound link building strategies on behalf of their clients. Bill can be reach by phone at 405-780-7745, 9am-6pm CST, Mon-Fri. Or you can learn more at his website: www.LinksAndTraffic.com

For more info please visit us at – search engine optimization

Every day thousands of people search the Internet for businesses of their interest. Obtaining a high-flying listing on the search engines is not a mishap. There is something you can do to help get top rankings for your website and Internet marketing is the technique used to achieve this. There should be sufficient exposure in cyberspace that reach your online visitors who could be your potential clients to run your business and market your products and services efficiently. There are thousands of new websites that go live everyday, each representing an organization, hoping to get the attention of the online surfers. Research shows that almost 80% of the web traffic to the websites are initiated from the search engines and around 70% to 80% of the online searchers never go beyond the second SERP (Search Engine Result Pages, i.e. Top 20 result).. You may have a great website built to present your products and services online but nobody out there may be aware of it. The reason behind it is your website is not search engine friendly and lacks the essential characteristics to be noticed and ranked high by search engines.

The key solution lies in having a website which is search engine friendly designed and optimized to be in accordance with the latest search engine algorithms. The latest and modern search engines use highly advanced and refined algorithms to find and rank the websites based on a number of factors. They are improving rapidly to produce the most relevant results and weed out the unnecessary web pages from the SERPs. To rank a website, search engine algorithms gage both on-page and off-page parameters for all the pages. The SEO process will tune and optimize both on-site and off-site parameters to convert the page to a more search engine-friendly one. Search engine marketing company provides marketing expertise in organic search engine optimization, link popularity building, and PPC campaign management with technical skills to its clients and also partners with SEO companies, marketing and full service firms to aid with their client base and also furnishes confidential services to design firms and independent developers. The deliverables includes website design with usability and accessibility for small to medium businesses.
Internet Marketing is a set of methods which is used to amplify the visibility of a company through its website globally, using search engines. SEO and Promotions internet marketing branch have expertise in the Online market research and internet marketing, trying to gain an edge over SEO (Search Engine Optimizing) companies. It is necessary that websites analyzed, modified with unique features to that of top competitors and latest standards set by top search engines like Google, Yahoo, or MSN for good search engine optimization. Today, so many websites are on the web but without their proper search engine marketing, business cannot be profitable. The ultimate aim is to design an effectual, functional & professional looking site and increase traffic to your site through search engine marketing services. For that, you require a SEO company because search engine marketing is a complex job and the search engine algorithm change regularly. A full time effort is needed to stay abreast of developments, and only a specialist from an SEO company will have the know-how.

The goal of a good internet marketing campaign is to increase web traffic and having a huge number of visitors. Your internet marketing campaign should get your website genuine and potential visitors that can be converted to clients and buyers. To accomplish this you need to know what the visitors are actually searching for and include this in your online marketing activities, both organic SEO and PPC campaigns.

Daya Vincent is the content writer of Newagesmb, a leading website development company in New Jersey which offer an offshore software development and website development service.We focusing web design, web programming, logo design, Internet marketing, flash presentation, ecommerce solutions and Search Engine Optimization.

SEO Article Source: http://www.eArticlesOnline.com

For more info please visit us at – search engine optimization

Okay, so you have created an affiliate or personal website, or are preparing to do so, in hopes of generating additional income from the comfort of your home. Generating a website involves much planning, time and effort, and having accomplished this task, one must realize that to be successful, only part of the work has been completed. Having the best products and services and an eye-catching website is simply not enough to create an online presence. You must be visible to potential prospects. This is why internet marketing is decisive to your success. Visibility in search engines, search engine indexing and higher rankings are all equally important. Don’t let all of your hard work go to waste! Search engine optimization, followed by effective submission of the same is the way to ensure visibility and authority over other contenders.

SpinSuccess comes to your rescue here - a leading search engine submission service with over 30 cumulative years experience in marketing and research. Not only can they deliver to you the best search engine optimization services, but also guarantee regular search engine submission to the most valued search engines such as Google, MSN and Yahoo!. They will hand submit your site to these very popular search engines, as well as auto-submit your site to over 100,000 other search engines equipped to generate millions of traffic units for your website only.

SpinSuccess excels in the industry of internet marketing, and as they put it, “eat, breathe and sleep search engine marketing”, making a tireless effort toward guaranteeing your website among the top ten rankers in search engine results. More traffic means more visibility, which means more sales, which means more profit!

But that’s not all SpinSuccess provides. Their service also includes a complete and extensive analysis and review of your website, as well as monthly reports and updates regarding the submission status of your site to the search engines. Their 24/7 support system is always prepared to assist you at no additional cost. Additionally, a SpinSuccess client receives a pay-per-click credit of $100 each for Looksnap.com and and Questclick.com, as well as a $200 replenishable, pay-per-click advertising fund and free GoodKeyword Pro copy.

Valued at no less than $700, the SpinSuccess package is within any internet marketer’s budget. For a limited time, they are offering their monthly subscription package at the very reasonable price of $29.95 per month, providing the most effective advertising available for the cost, that will definitely surpass your expectations.

Mark A. Shrago teaches people how to Increase Website Traffic. To learn more visit: http://www.AllYouWantTraffic.com http://allyouwanttraffic.blogspot.com

SEO Article Source: http://www.eArticlesOnline.com

For more info please visit us at – search engine optimization

If content is king, make your keywords your servants! It’s pretty simple; good keywords bring lots of traffic, bad ones don’t. If you want that free search engine traffic, the first thing you need to do is to find out what exactly it is that people are searching for in the area that you are interested in. Then you pick key words that relate to your topic of interest, and that people are really searching for. You can have the best content in the world, but if you optimize for the wrong keywords you still won’t get that sought after traffic.

For example, let’s assume I am going to build a site about water heaters, and I want people to come to my site. I need to find out what kind of information about water heaters that people are looking for so I can build pages optimized for the keywords that people are really using.

The first thing I do is go to a keyword tool to do my keyword research. There are a number of keyword tools online, my favorite is Wordtracker. Others include KeywordDiscovery, and the Google AdWords suggestion tool There is simply no substitute for doing your keyword research. With these tools you can put in a seed word or phrase, and the tools will provide you with lists of related keywords and keyword phrases that are searched for, and how many times per month they are searched for. Using these tools there are ways to estimate the size of the market for products and services, ways to optimize you web pages, find new niche markets, and much more.

With Wordtracker I find quickly that many more people search for “tankless water heater” than search for water heater…which surprises me. Nearly as many people search for “hot water heater” as search for “water heater”. Wordtracker also informs me that there are far fewer websites trying to be ranked high for “hot water heater” than for “water heater”. Ah-Ha! I’ll be sure to optimize a few pages for “hot water heater”. In fact, I find that the terms “tankless water heater”, tankless hot water heater”, tankless water heaters, electric tankless water heaters, and tankless heaters all have more people searching for them than “water heater”.

Single word keywords are very difficult to get high rankings for, so it’s wise to shoot for longer keyword phrases. Three and four word phrases are what I use most often.

After finding out what information people are looking for, and what keywords they are using to find that information, you can build the appropriate pages and optimize them for those keywords that have significant traffic searching for them.

Now that we have our keyword list and we are ready to build our pages, where do we put the keywords?

The first and probably one of the most important places to have your keywords are in the title tag. This is one of the tags in the head section of the html code of your web page and lists the title that is displayed in the web browser. Internet Explorer displays this tag in the top bar of the browser window. It’s very important that you always write for humans. The search engines are getting smarter and smarter, and they are looking for sites optimized for humans, not search engines.

Get some of your keywords into the keyword meta tag, not crucial but it won’t hurt.

Make sure you have some keywords in your Alt tags for your images…don’t overdo it though. Write it for humans, but try to work a few keywords in if you can. Alt tags are displayed as a popup when you pass your mouse over an image.

The Description Meta Tag is still a valuable place to use your keywords. Many search engines will look at the description Meta tag for keywords to compare against your body copy. Yahoo uses your description tag as the description of your site in their listings. Consider the description tag just like it is named, a concise description of your site. Keep under 50 words.

Your body copy is obviously a very important place for placement of your keywords. Remember, write for humans. If your keywords don’t appear in your body copy, you won’t place high in the search engine results for those keywords. Work your keyword into the text appropriately. Select one or two keywords and make the page specifically about those keywords.

Use your keywords appropriately for humans on your site where you can. This will increase your search engine effectiveness.

William Lund has been a webmaster since 1998. His website provides free information about website design, development, promotion, and monetization. For more information regarding keywords and website topics visit: Free Web Marketing and SEO Info Mr. Lund Also has a blog: Pondering Everything

SEO Article Source: http://www.eArticlesOnline.com

For more info please visit us at – search engine optimization