Welcome to part five in this ten part SEO series. The ten parts of the SEO process we will be covering are:

Keyword Research & Selection

Competitor Analysis

Site Structure

Content Optimization

Link Building

Social Media

PPC

Statistics Analysis

Conversion Optimization

Keeping It Up

Note: Part five is a reprint of a Semmy winning article written by Debra Mastaler on link building. It is of course reprinter with permission an Debra will be the special guest on the accompanying Webmaster Radio show. But without furter ado - let’s get to it

Help! I’m New, I Need Links, What Can I Do?

I took a telephone call last week from a woman who was looking to hire a link builder for a new site in a very competitive niche. I’m under contract to a business in the same industry so I passed but we had a nice chat before I sent her along with my standard list of link building referrals.

Several days went by and I heard from her again, this time in a state of panic. Seems everyone she contacted was unavailable, and she was convinced it was because her industry was a competitive one. Could I please give her an honest assessment of her website and tell her if that was indeed the case?

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