Much is being written and said these days about the rising future of online video advertising. Recent articles like one in the NY Times reporting Google’s move to test video ads in search results pages shows that the once abstract promise of online video advertising is now upon us.

But what are the repercussions for small businesses from online video advertising, and how will it impact their presence in search results?

In the coming months, I will take a look at this question from many angles, including case studies, as well as weaving in some other anecdotes from participating small businesses which are using online video ads today. For now, let’s set a general foundation for how small businesses can benefit from the integration of video ads into search results.

The power of video: It’s obvious. Video is and always has been among the most powerful ways to advertise. Video can enable businesses to leverage sight, sound, and motion to create an emotive and more memorable connection with potential customers. Coupled with the fact that people are bombarded every day with emails, text-laden Web sites, and oftentimes annoying banner ads, the early opportunity for small businesses here is that online video ads have the ability to break through the clutter and communicate meaningful information.

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