I’ve been experimenting with StumbleUpon for the past few months and have had several pleasant experiences. It’s simply an incredible viral means to drive a large amount of sustained traffic to any website over a period of time.

I wrote this mini guide on StumbleUpon because I thought StumbleUpon had enormous potential in maximizing brand exposure while fitting nicely with a long term site building strategy.

Included are some personal observations on using StumbleUpon to drive traffic to your website, as well as some strategies you can adopt to retain StumbleUpon visitors while monetizing your website.

What is Stumble Upon?

Stumble Upon is a social website which allows its users a new way to experience the Internet. Instead of searching for specific items on search engines like Google, Stumble Upon users only have to tag specific personal or professional interests and then ‘channel surf’ the web by simply clicking on a button on Stumble Upon tool bar.

Upon doing so, they will be randomly directed to specific websites which adhere to their lists of interests. Users can then choose to tag the webpage they are on or give it a ‘thumbs up‘ or ‘thumbs down‘ to indicate if they want to see it again.

Users can also use the Stumble Upon toolbar as a form of social bookmarking. By surfing the web and tagging or submitting specific websites, each user can keep track of which websites they like and share it with others.

How do I get started with Stumble Upon?

You can get started by installing the toolbar, which is compatible with I.E. and Firefox at Stumble Upon’s website. After which, you can check to see if your website is already listed on Stumble Upon. You can do this by visiting this page and typing in your site’s URL.

If your website is not listed, you can start using your newly installed toolbar to tag and review it by clicking on the blue thumbs up symbol which has “I like it!” next to it.

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