From SEO to Social Media: Content is Still King
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there and for a while it seemed as if you could do it in your sleep. Over the last year social media has evolved and become a more common form of online marketing and link building.
With that evolution, it has become more difficult to push your content to the front page of top social communities, and the different communities’ algorithms have taken into account the various tricks and methods previously used. Marketers are also taking more time to evaluate and determine the value of success in social media.
Whether you are looking for increased RSS subscriptions, more page views and traffic, or inbound links, it is time to start looking at a real strategy for success with social media marketing.
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