Keyword research is a fundamental part of online marketing of all kinds, and that definitely includes blogging. Blogs are famous for ranking well in search engines thanks to their structure and frequently-updated content, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.

But keyword research goes well beyond search engines. In fact, close your eyes for a moment and imagine a world where search engines don’t deliver traffic at all.

Would keyword research still be valuable? You bet.

Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your blog.

That information is worth its weight in gold, if you know what to do with it. And that’s what this 5-part keyword research tutorial is all about.

Oh, and don’t forget to open your eyes back up. Because search engines do deliver lots of targeted traffic, and that’s the bonus round for smart keyword researchers.

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