When blogs emerged they were mostly online diaries where people would write, in a chronological fashion, about their thoughts and day to day activities. It was natural, therefore, to display such diary entries fully on the homepage.

Over the time, however, experts from various fields started using blogging platforms to share their expertise and knowledge. A vast number of professionally written and edited blogs started to appear, blurring the line with standard websites, magazines, newspapers and mainstream media in general.

Through this evolutionary process, many blogs restructured their layout, and one of the most significant changes was to substitute full posts on the homepage with excerpts. Obviously there are pros and cons on both formats.

Full posts on the homepage enables the readers to go through the most recent articles without needing to click further. Excerpts, on the other hand, makes it possible to scan through a larger number of posts, so that the reader can read only what he is really interested in.

Here is a list of popular blogs that are still using full posts on the homepage and blogs that are now using post excerpts:

Now, if you consider that most blogs on the right column used to have full posts on the homepage, we could say that there is a trend towards using excerpts.

In the past we have already asked what readers prefer, and it was quite balance. The question then becomes: “Regardless of your personal preference, do you think that in the near future most blogs will keep using full posts on the homepage or they will migrate to excerpts?”

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