Technology

WEB DESIGN & MULTIMEDIA Article -1


The Next Generation Website Model
Narrowcast Communication-On-Demand Websites
The next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web's multimedia capabilities and the Internet's broadband penetration.

The new website model will have the look, feel, and sound of your very own narrow-cast communication channel complete with audio and video programming and on-site personalities that will present and guide audiences through the maze of content. But unlike television, this humanized Web-experience will allow site visitors to make their own programming choices; audiences will be able to experience the content they want, when they want and in the format of their choice: audio and video, or text and graphics.


Why Websites Will Become Multimedia Communication Channels

There are millĂ­ons of websites on the Internet representing milla­ons of small and medium size companies with an enormous aggregate A ­nvestment, and the vast majority of these websites are underperforming in large part because they have not taken advantage of the Web's multimedia communication capability and the penetration of broadband transmission.
Business owners want to see better results but they are being stymied in part by their own lack of vision and unrealistic expectations, but more importantly by a conventional wisdom promoted by particular Industry interests that handicap website owners' ability to capitalize on the Web's multimedia communication capability and its democratizing economic character.
Progress can only be halted in the short term. Multimedia communication technology and the Web's ability to accommodate it have outpaced the Web's gatekeepers. The limitations imposed by SEO strategists on delivering content cannot stop the demand for a more humanized Web-communication experience that provides material that is informative, meaningful, and memorable.
Human beings are hardwired to listen, learn and retain information based on how the brain receives information. People just don't like reading information on computer screens. The linear narrative (storytelling) delivered by the sound of a human voice, enhanced by the moving image of a real person is how information is most effectively transmitted. It's about communicating the message and how best to deliver the content.

How to Convert a Static Website into a Multimedia Website
Traditionally websites are divided into sections that provide information on the company, the products and/or services, clients, help resources, company news and PR initiatives, and contact information.

These traditional website elements have to be reformatted into more effect program-style presentations using video interviews, expert opinion, and how to sessions, as while as audio FAQs, knowledge bases, and product or service descriptions. Testimonials, success stories and corporate histories can be turned into entertaining and compelling video documentaries that establish brand personality and build confidence.

The Web has evolved from its early days into a fully functioning multimedia communication environment. If you've followed all the rules and listened to all the conventional wisdom, and you're still not getting what you want out of your website, maybe it's time you tried a different approach.

 

REQUEST FOR CONTACT
Name : *
E-Mail : *
Phone : *
Message :*
Verification Code : *
Verification Code

Enter the letters as they are shown in the image above

SEE ALSO
Semaphore Overview
Offshore Development Process
Offshore Software Development | Software Development Company | Staff Augmentation

  Website Design | Web Application Development | Microsoft.NET Development | Ecommerce Solution | JAVA/J2ME/J2EE Development | SEO/SEM Services | AJAX Development
Oracle Application Development | PHP Development India | ColdFusion Development | OsCommerce Development | Joomla Development | LAMP Application Development